There are lots of different forms of a ‘PR campaign’, and each campaign can help a business achieve various communications objectives.
In this episode, Dani White, Senior Account Manager at Jargon PR, and Lily Fox, Account Executive at Jargon PR, explore a range of PR campaigns, from starter, to low-budget, to project-based campaigns, and how these can help a business reach their goals.
Mar 19, 2021
14 min
In this episode, hear from Kevin Winfield, Account Director at Jargon PR, and Charlotte Sherwood, Account Executive about what it's like to work in the PR industry.
Kevin and Charlotte discuss what a typical week in their role looks like, how they began their careers in PR, and their advice on how to make your CV stand out when looking for a job in PR.
Mar 4, 2021
13 min
Being successful in awards can help a business build credibility and awareness within their industry. There are a range of awards on offer, and the process can often seem daunting at first.
In this episode, Emily John, Account Manager at Jargon PR, and Emma Walkom, Marketing Executive at Jargon PR, discuss the entire awards process, from what you should include in an entry, to their top tips.
Feb 18, 2021
11 min
In this episode, two of Jargon PR's Senior Account Executives, Katie Ward and Megan Eakin, discuss the process of pitching to journalists in a PR campaign.
From describing what a pitch actually is, to their main advice, Katie and Megan will discuss the key points to remember in a PR pitch and ultimately secure media opportunities.
Feb 3, 2021
9 min
With all the uncertainty and challenges from this year, the PR industry has needed to adapt and be reactive to the many changes that have taken place.
Going forward, communications will remain key in order to navigate through whatever may occur in 2021.
In this episode, Simon Corbett, CEO and Founder at Jargon PR, discusses his thoughts on the PR industry in 2020, and what's in store for the sector in 2021.
Dec 16, 2020
14 min
When launching a new product or service, PR is key to generate awareness of your new offering. Media interviews, social media, and reviews not only get your announcement in front of your target audience, but they can also maintain momentum post-launch.
In this episode, Emily John, Account Manager at Jargon PR, and Katie Ward, Senior Account Executive at Jargon PR, discuss the process of a PR campaign around launching a new product or service, and their key advice
Dec 3, 2020
8 min
CES 2021 will look very different from usual, with the event taking a virtual format for the first time ever. This change means that PR professionals around the world will have to adapt their communications strategies in order to make the most of their activity at the virtual event.
In this episode, Kevin Winfield, Account Director at Jargon PR, and Megan Eakin, Account Executive at Jargon PR, discusses the importance of standing out at CES, how businesses can do this in a virtual format, and their top tips for maximising PR activity at the show.
Nov 18, 2020
10 min
Thought leadership is a crucial aspect of any PR campaign. It can help businesses have an authoritative voice across their industry, establish expertise and credibility, and give them a competitive edge.
In this episode, Michael Grass, Account Director at Jargon PR, and Luke Smith, Junior Account Executive at Jargon PR, discusses what a thought leadership campaign is, the process of developing articles and key themes, as well as their top tips on creating content.
Nov 4, 2020
8 min
Research results can take a PR campaign to another level, increasing its credibility and giving a campaign something new to communicate to the industry, which is unique from its competitors.
From how to begin the first stage of a research project, to defining your audience and carefully developing your research questions, Dani White, Senior Account Manager at Jargon PR, and Lily Fox, Account Executive at Jargon PR, discuss the ins and outs of how to successfully use research in a PR campaign.
Oct 21, 2020
7 min
In this episode, Kevin Taylor, non-executive chairman at Jargon PR tells us about what PR professionals mean when they say a PR Programme over a PR campaign, how a PR programme can help a business achieve their goals and how the definition of PR has developed of the years.
Oct 9, 2020
10 min
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