The Irresistible Factor
The Irresistible Factor
Kristi Bridges
De Soi with Morgan McLachlan
40 minutes Posted Aug 18, 2026 at 6:00 pm.
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Show notes
One sentence from my conversation with Morgan McLachlan has been stuck in my head: "We're outsourcing our wisdom." It's easy to hear that as an argument against AI. It's not. It's a reminder that technology can accelerate our thinking, but it can't replace our judgment. As founders and marketers, we're asking AI to write, research, brainstorm, analyze, summarize—even tell us what strategy to pursue. Those are all valuable uses. But somewhere along the way, many of us stopped wrestling with th...