Jean Thompson did not plan to run a chocolate company. She just couldn’t let it die. Jean was an early investor in Seattle Chocolate when an earthquake destroyed the building the company was renting. No earthquake insurance. Broken machinery. A condemned building. A business that might not survive. So she stepped in. Not because she had a grand plan.Because she loved the brand and didn’t want to watch it disappear. That decision turned into a 23-year journey as CEO. What started as “maybe I c...

The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers. Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.