“Let It Be Easy.” “Let it be easy.” That was one of my favorite moments from my conversation with Yasmin Crystal Santos, founder of Altar Native. Not because building a company is easy. Clearly, it’s not. She’s dealing with: inventory shortageschanging manufacturersregulatory hurdlesfundraising decisionsinternational expansionAnd somehow… she still feels calm. Not passive. Not naive. Calm. And that felt almost more disruptive than the category she’s building in. Yasmin created a line of herb...