Sold a Little. Learned a Lot.Most brands try to skip this part. They go straight to scale. More distribution. More spend. More everything. And then wonder why nothing sticks. I interviewed Scott Forsberg and Ed Klein on the podcast this week, the founders behind a chocolate brand called Vine to Bar. On the surface, it’s already a great story: Upcycled Chardonnay grapes Science-backed benefits Better-for-you chocolate But that’s not the most interesting part. The most compelling part Is ...