The Irresistible Factor
The Irresistible Factor
Kristi Bridges
The Scale Was Only The Beginning For A Company With A True Purpose with Paul Buckley
33 minutes Posted Jul 23, 2025 at 9:00 am.
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For Paul Buckley, U.S. Director of Sales and Marketing at Withings, joining the company was about more than a new role. “I wanted to do something that makes a difference in people’s lives—and Withings does that every day,” he says. Withings has been innovating since 2009, when it launched the world’s first smart scale. Today, the brand is known for pushing the boundaries of connected health, creating devices that help people track and understand their bodies well before problems arise. Key ta...