“There is no secret sauce of overnight success—it’s just a constant ‘what’s next.’” — Anthony Kjenstad, Founder &amp; CEO of Firefly Recovery Anthony Kjenstad didn’t set out to build a consumer brand. But after a career in medical device distribution and a request to solve a real problem, helping patients prevent blood clots post-surgery, he developed a wearable recovery device now used by elite athletes across the country. Today, Firefly Recovery serves college and professional sports teams,...

The Scale Was Only The Beginning For A Company With A True Purpose with Paul Buckley

The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers. Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.