The Irresistible Factor
The Irresistible Factor
Kristi Bridges
When the Business Works but the Story Doesn’t: The Challenge of Scaling Complex Solutions, with Justin Roethlingshoefer
38 minutes Posted May 8, 2025 at 9:00 am.
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You’ve built something truly transformative. It delivers real results. Customers love it. But the market doesn’t get it... That’s the story behind Own It, the high-performance health platform founded by Justin Roethlingshoefer. Designed for executives and entrepreneurs, it’s part functional medicine, part performance coaching, part custom-formulated supplementation—all unified through one integrated team and system. It’s powerful. It works. Retention is 94%. But early on, scaling was a strugg...