Building a Culture of Fitness and Family: How GreatLIFE is redefining what it means to live well. And do it together.Nick Ovenden is proving that fitness can be a powerful vehicle for family connection and community change. By creating spaces where families grow stronger—physically, emotionally, and spiritually. As the president of GreatLIFE Golf &amp; Fitness, Nick Ovenden is on a mission to help people live healthier, more purposeful lives—starting with his team. In this conversation, Nick ...

When the Business Works but the Story Doesn’t: The Challenge of Scaling Complex Solutions, with Justin Roethlingshoefer

The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers. Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.