Innovation often stems from personal challenges—and for Dr. Farnoush Fadavi (Dr. Fay) and Dr. Arash Aftabi (Dr. Artie), their journey from dental specialists to supplement entrepreneurs was fueled by resilience, passion, and a desire to help others. In this episode, we dive into how a life-altering injury led Dr. Fay to discover the power of enzymes for recovery, sparking the creation of Bala Enzyme—a natural anti-inflammatory supplement now found in over 2,000 stores. From navigating the cha...

How AI is Revolutionizing Healthcare with Dr. Zaman Shah

The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers. Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.