A 5 year milestone for Laurel Orley! Starting a CPG brand is no small feat, and keeping it going is truly something to celebrate!  Laurel Orley, founder of Daily Crunch, knows this firsthand. Before launching her brand, she spent years in corporate America working with major brands like Dove and Unilever. Her career in marketing provided an incredible foundation, yet she longed for something more personal. Her Aunt had been making sprouted nuts for years, and when the opportunity arose t...

Interview with Bala Enzyme Co-Founders – Dr. Farnoush Fadavi & Dr. Arash Aftabi

The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers. Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.