We're wrapping up Season 2 of TIBS with a special guest host (and a very special guest). In this episode, Aberdeen's own Principal Data Scientist, Ben Cavicchi chats with Frank Days from EnterpriseDB about how the new age of data has transformed the analytical side marketing -- and marketing as a whole.

On this episode of TIBS, we're taking a step away from marketing automation and operations to chat with Daniel Waas about webinars. Tune in as we chat a bit about David Hasselhoff, and more importantly about webinar best practices — everything from key metrics to measure success, to getting folks to your event and keeping them engaged.

This week, we're taking a study break and joining Andrew Mugford from Tyndale University to talk about how he uses data as an Admissions Marketing Analyst. Listen in as we review some academic use-cases, discuss how to leverage user experience with admin control, and adjust to the inquire-enroll marketing funnel. 

Max Maurier, Director of Revenue Operations at Malwarebytes calls into the studio. Listen in as Max dives deep into the "completeness of data" in making meaningful decisions, and why it's so important to focus your budget on the right channels for sales success that marketing can have a tangible impact on.

We are joined by Han Wang, Sales Operations Director at Tufin as we discuss all things data. Whether it's pipelines, tools, or high-level metrics, we hit all the major pain points businesses face when handling operations. Han's vision for the future? A better data foundation.

We sit down with Jacki Leahy, Revenue Operations Manager of LinkSquares. Tune in as we discuss how to find the right methodology and math behind account-based marketing (ABM), the best dirty secrets to manage your data in a growing company, and how there's no shame in needing a VLookup refresher every now and then.

Leveraging technographic data is an already outdated approach — scraping job boards can only get you so far. What if there were a method to collect data that determined if a technology was not only installed, but actually used? Well, we've done just that. In our first TIBS mini-sode, we're chatting with Aberdeen's own Senior Data Analyst, Ben Cavicci about how he's leveraged our massive data set to develop a new offering unlike anything else available in the Intent space: Behavioral Technographics.

We're excited to kick off a new season by chatting with Heidi Rawding from RapidMiner. Heidi uses data in a lot of different ways in her role as Sr. Director of Revenue Operations and she likes to say that her biology background gives her a bit of an edge when it comes to breaking down the effects of data and how we can use data to reduce noise for sales teams.

New host and Aberdeen's VP of Marketing, Jessie Coan shares what to expect for season 2 of TIBS

Predicting the future is nearly impossible - and yet, organizations attempt to do it all of the time. Forecasting in itself can be problematic and automation can only take us so far. In this week's episode, Ronnie Rich of IBM joins us to discuss how organizations can improve the overall accuracy of their forecasting. Ronnie is an experienced Senior Product Manager who acts as an entrepreneur, a strategist, a technical visionary, a cross-functional team leader, a mentor, and a client advocate. Ronnie has worked at IBM for nearly 12 years and in his current role, he works with customers and business partners to deliver innovative solutions for complex customer problems. Ronnie loves to read everything from the daily news and sports highlights, to memoirs and fiction, self-development and technical publications. He is also a runner - participating in his first 5k about five years ago and shortly thereafter competing in a 273k race. Aside from the stress release, running has connected Ronnie with some amazing people and he's traveled around the world to places like Grand Cache, Alberta, Kanab, Utah and San Pedro de Atacama, Chile all for the fun of running.