For this 59th episode, I had the chance to chat with Sylvie Giret, Managing Director North America at De Buyer USA, a leading French handmade cookware brand created in 1830 and present in over 90 countries. 

In this episode, we talked about:

• Launching French brands in the US
• The difference between the French and the American consumer
• How to craft your messaging for the US consumer
• The operational side of launching a French brand in the US.
• The relationship with retailers
• Going DTC first and building a relationship with US consumers first
• How to maximize trade shows
• The timeline you need to set up in the US
• The team you need to build to succeed in the US
• Geographic coverage and if it matters
• De Buyer challenges for 2021

Sylvie is a multicultural Executive specializing in CPG.

She has been advising and operating niche brands willing to expand in the US market for almost 15 years.

A French-born citizen, Sylvie has lived in 7 different countries, including Northern Africa where she spent most of her childhood, France, the UK, and now the US.

She lives in NYC with her husband and 2 teenage children.