For this 58th episode, I had the chance to chat with Eva Valerio, Global Head of Discovery Ads at Google. Before joining Google, Eva grew the uber-luxury skincare brand 'La Mer' on digital.

In this episode, we talked about:

• The early days of digital marketing
• The journey from Fashion School to Google
• The growth story behind the uber-luxury skincare brand La Mer
• The funnel used to grow La Mer and reach a younger audience
• Building a high-touch digital experience for a luxury brand
• The Discovery Ads project at Google (to compliment Search Ads)
• Resources for intercultural communication.
• The cultural aspect of asking and giving feedback.

Eva has led the digital evolution for many brands including La Mer and NYLON Magazine, defining what it means to be a successful brand in today’s digital age.