Welcome to the Ideas Lab Podcast, where you can learn from the world’s greatest creative and entrepreneurial minds to help you turn your ideas into original businesses, books and brands – because in a crowded world, it pays to stand out. Your host is John Williams, bestselling author of 'Screw Work Let’s Play' and 'Screw Work Break Free' and founder of The Ideas Lab London. Our focus is on the rebels, creatives and innovators with a new take on their topic that has allowed them to carve out a space that is all their own - from Saskia Nelson, the world's first dating profile photographer, to the New York Times bestselling author, Dan Pink exploding myths about productivity, to therapist Jerry Hyde taking his clients on a unique experience with plant medicines in Nepal. Subscribe now to get inspired, learn something new, and get ideas for your next creative project.