I Am That Content Creator Podcast
I Am That Content Creator Podcast
Kristen Werner & Mia Steel
The podcast for multi-passionate creatives (serial entrepreneurs) building six-figure, pivot-proof businesses engineered to Evolve with them! You're not scattered. You're not too much. You're Multi-Brilliant and this show was made for you.Hosted by Kristen (Brand & Visibility Strategist with 15+ years of marketing expertise) and Mia (late ADHD diagnosis, former ambo, and the woman who left it all behind to build not one but three six-figure online businesses), this is the podcast where multi-passionate women, neurodivergent entrepreneurs, and  women 40+ come to build businesses that don't box them in.Between us we've got the strategy, the lived experience, and the receipts and we're not here to hand you a cookie-cutter formula that was never built for the way your brain works.Each week we get real about personal branding, ADHD, perimenopause, content creation & monetisation, digital products, Brand Partnership [UGC] deals, and the mindset work that actually moves the needle. No more forcing yourself into one niche. No more shrinking to fit someone else's blueprint.This show will help you:Build a personal brand around who you are not just what you sellCreate content that converts without burning outLand premium UGC brand deals and monetise your creativityDevelop multiple income streams that work togetherFind your through line and build a pivot-proof path to six figures and beyondIf you're a multi-passionate creative, a neurodivergent entrepreneur, a content creator ready to scale, or an ambitious woman 40+ who's done playing small you just found your people.Please Subscribe - share it with a fellow multi-brilliant mate, and come build something brilliant.So Let’s GOOOOO ✌️
Ep#128 Overthinking Every Hook? The One Line That Gets You Posting Again
Send us Fan Mail You film the video. You watch it back. You decide it's not quite right, and it dies in your drafts with the other forty. Sound familiar? In this solo episode of the I Am That Content Creator Podcast, recorded on a walk before an appointment because imperfect beats perfect, Kristen Werner shares the one-line hook that breaks her out of content paralysis every single time: "Oops, I accidentally created some content." It sounds silly. It works. Kristen explains why overthi...
Jun 5
14 min
Ep#127 You're Not Scattered. How to Build Your Brand Without 'Niching' Down
Send us Fan Mail You have been told to niche down so many times you're starting to believe the problem is you. It isn't. In this solo episode of the I Am That Content Creator Podcast, Kristen Werner gets honest about the guilt multi-passionate, ADHD and neurodivergent women carry for refusing to be one thing, and why the algorithm trained you to feel scattered for it. Here's what nobody selling you a niche will say: you don't need to pick one lane. You need a through line. That single thread ...
Jun 4
20 min
Ep #126 Why Your Claude AI Outputs Are Still SLOP: Stop Prompting. Start Scaffolding.
Send us Fan Mail You opened Claude. You typed something in. You got back something so beige and generic you closed the tab and went back to doing it yourself. That's not a you problem. That's a foundation problem. In this episode, Kristen drives home from the shops and breaks down the one step every Claude beginner skips, and why it's the reason your outputs still sound nothing like you. If you're a content creator, female founder, or woman 40+ trying to figure out how to actually start with ...
May 14
21 min
Ep#125 Why You Can't Hit Consistent 10K Months (And the One Question That Fixes It)
Send us Fan Mail Struggling to hit consistent 10K months in your online business? You're not alone and it might not be your offer, your content, or your strategy. It could come down to one question you've never properly answered. In this solo episode, Kristen breaks down why so many neurodivergent and ADHD entrepreneurs stay stuck below consistent recurring revenue and the single question that unlocks everything when it comes to building an online business that actually converts. If you've be...
Apr 5
18 min
Ep# 124 Stop Waiting to Be Good Enough: How Neurodivergent Creators Can Break the Content Overthinking Cycle
Send us Fan Mail You know you have something worth saying. You've thought about it, drafted it, restarted it, and talked yourself out of it approximately forty-seven times. And yet...nothing posted. That voice telling you it's not good enough yet? It's not your quality control. It's interference. And in this solo episode, Kristen gets radically honest about her own real-time push and pull with creating on camera watching herself, judging herself, and then catching exactly what's happening ben...
Mar 29
20 min
Ep#123 How to Recession-Proof Your Business Right Now: Community, Core Offers & Personal Branding for Multi-Passionate Entrepreneurs
Send us Fan Mail The world feels loud right now. If you've stared at your phone wondering whether anyone will still buy your coaching, program, or services you're not alone. Kristen is dropping in on the road from regional South Australia with a steadier way to think about business when fuel prices, interest rates, and the cost of living are squeezing everyone. This episode walks you through three practical shifts that help multi-passionate creators build a business that can actually handle u...
Mar 23
19 min
Ep#122 How to Pick a Niche When You Have Too Many Interests (The Multi-Passionate Entrepreneur's Guide to Finding Your Core Offer)
Send us Fan Mail You know that sinking feeling when you're told to "just pick a niche", follow the seven steps, and talk to one ideal client forever and your whole body wants to rebel? We're naming that experience for what it is: a mismatch, not a moral failing. If you're a multi-passionate entrepreneur with ADHD or a neurodivergent brain, the pressure to stay in one lane can create real shame especially when you've tried plan after plan and can't repeat results the way other people seem to. ...
Mar 19
24 min
Ep#121 Why Niching Down Isn't Working for You...And What to Do Instead!
Send us Fan Mail If you've been feeling like you're doing marketing "wrong," this episode is your permission slip to stop shrinking. Kristen gets brutally honest recording on the move about why content has started to feel heavy, why so much Instagram advice is exhausting, and why a lot of what you've been told to do is already out of date. The pace of change is real, and multi-passionate entrepreneurs feel it first because we move fast, pivot fast, and refuse to stay in a box. In ...
Mar 12
24 min
Ep#120 From 'Too Much' to Unstoppable: How the 10% Rule, Owning Your Story, and Crushing Imposter Syndrome Can Transform Your Entrepreneurship Journey
Send us Fan Mail What if the secret to entrepreneurial success wasn't about doing more but giving just 10% extra? In this episode, Kristen breaks down her powerful 10% Rule and reveals why the most overlooked asset in your business is the one you've been carrying all along: your own story. Whether you're battling imposter syndrome, struggling to articulate your value, or wondering if your scattered experiences could ever add up to something cohesive this episode is your permission slip...
Mar 5
12 min
Ep#119 Overcoming Visibility Wounds: How to Build Confidence and Show Up Online
Send us Fan Mail Ever Been Told You’re “Too Much”? This Is Why It May Still Follows You Online. If you feel a tightness every time you go to hit post, this episode is for you. We go straight at the visibility wound the old stories, negative comments, and childhood echoes that quietly keep smart, creative people playing small. From personal stories to practical tools, we break down how to turn hesitation into horsepower. Why one negative comment outweighs 100 positive ones (negative bias...
Mar 1
24 min
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