It doesn't take a degree in rocket science to understand bullet performance. Or does it?Bryan Litz is a scientist, shooter, and ballistician. He quite literally "wrote the book" on external ballistics and informed what we know about the flight and performance of bullets. Bryan joins us in this episode to breakdown the concept of BC (Ballistic Coefficient) and what this number on your box of bullets or ammunition means for you as a hunter and shooter.We discuss what BC is, how it is measured, when and why it matters for hunters, and more...To dive even deeper into this topic, visit https://NoBSBC.com. You can also check out Bryan's books and other resources at https://AppliedBallisticsLLC.com/If you have questions about this topic or anything else you want to hear about on future podcasts, let us know by emailing podcast@exomtngear.comhttps://exomtngear.com/podcast