A lot of content on the internet is just noise. And it fails to build an audience. Why does this content fail? Well, mainly because most Content Creators struggle to build an audience. They struggle because they use Shallow Content Strategies. What is a Shallow Content Strategy? If you are using social media platforms like Tik-Tok, Clubhouse, Instagram, etc. to build an audience, then you are going to struggle. This Content does not bring about a transformation in your audience. The alternative is Deep Content. Successful Creators like Tim Ferriss, James Clear, Shane Parish, Louis Grenier, and many more, have built an audience by using Deep Content Strategy. In this episode, I and Shyam explore the topic of Shallow Content vs. Deep Content.

Without stories, you cant build an audience. If you are a Creator or a Marketer of any sort, then telling impactful stories is a skill that you just can't ignore anymore. Without this skill, it's difficult to stand out from all the noise out there. This is precisely why I recorded this episode with Shyam. In this episode, we discuss the 5 habits of an Effective Storyteller.

The question is - How do we build an audience? An audience that trusts you, likes you, and respects us. They would cross the street for you. It’s easy - Run Facebook ads, get them onto a landing page, get their email ids, send them emails, and boom… you have now started building an audience. Except, that this approach doesn’t work anymore. All the successful Creators have a completely different approach to audience building. They use, what I call, the Horizontal Funnel. It’s generous, it’s long-time… but more importantly, it’s not selfish. In this episode, Shyam and I decode how successful Creators think about audience building and how we can learn from them. In this episode we broadly cover - Why the traditional vertical funnel is broken How using a horizontal funnel is the need of the hour

This is the recording of a live session that I had conducted.  Many of us want to publish impactful content daily. But, there is this one tiny little problem. Fear. This is exactly what we address in this live training episode, along with the other strategies and tactics that Creators can use, to publish impactful content.  A few things that were covered in this episode -  1. How publishing content gives us clarity of thoughts 2. How publishing helps us build an audience 3. How we can learn to structure non-coherent thoughts 4. How publishing every day makes our writing better 5. How publishing makes you see the world differently and makes you smarter. And so much more.

In this episode, I and my friend Shyam  (The Founder of Lazyfitness.in), go deep into the topic of the Tripwire Funnel.  if you are a Creator who is selling an Online course (or if you plan to launch one in the future), then this episode is a must-listen. Here are a few pointers that we discuss in the episode - What exactly are tripwire offers? How do they work? Why are tripwire funnels so popular? The advantages and disadvantages of tripwire funnels. Should you be using Tripwire funnels? What is the alternative?

I have been away from Podcasting for a while now. But that’s about to change. The Humanized Marketing Podcast was so far, let’s say… ummm… not so streamlined. It was just me narrating my learnings, my experiences, with the hope of adding value to the listeners. And then I stopped publishing. I am not quite sure why, but I did. But now seems like a good time to revive the whole Humanized Marketing Podcast Experience. Going ahead the podcast makes a simple promise - Humanized Marketing Podcast is for Creators who want to build deep, meaningful relationships with their 1000 true fans. In this episode, I am joined by my friend Shyam. Shyam is a weight loss coach and the Founder of Lazyfitness.in He helps busy people like corporate professionals and entrepreneurs lose weight without stupid hassles or restrictions. In this podcast, Shyam and I discuss who this Podcast is for and how will it help the listeners.

When you ask a Marketer, the true purpose of email marketing, you would get a few answers like these... Email marketing is for increasing your conversions Email marketing is for nurturing leads Email marketing is for reducing churn and so on. Fair answers, really. Nothing wrong here. But when you ask the experts, you get some interesting answers.

Is email marketing merely transactional? Or is there some kind of a spiritual side to it too?

In this episode, I talk about a cross-sell email campaign that I did for one of my clients, and the result I got for the same.

In part 1, we discussed the flaws of the brand story framework that Donald Miller uses. Here, we talk about how to complete the framework.