Curious to learn more about how to cultivate a culture of confidence within your business? You’re in the right place! Our panel discussion’s key points includes: The crucial role of mentors in growth and developmentThe transformative power of saying noWhat leaders must do to create more inclusivity for womenGrateful to have such inspiring women share their wisdom with us, supporting us to deal with our own challenges and empowering us to experience the same success.

In the increasingly impersonal world of B2B, how can you forge standout customer connections? In the latest episode of our Human Touch podcast, JPC MD Claire Ellis welcomes back ex Vodafone, BT and Ericsson B2B technology marketing specialist Lisa Daniels to discuss how to put the customer at the heart of your business with communications that resonate and spark sales. Tune in now…

How can we ensure B2B marketing is fit for purpose in an increasingly transactional age? In the latest episode of our human touch podcast, Claire Ellis and her guest, ex Vodafone, BT and Ericsson B2B Tech marketing specialist Lisa Daniels, discuss the need for stronger personal connection in today’s hybrid world of work. Drive richer conversations with the human edge.

How can you translate technical solutions into human stories that showcase your innovation through the customer lens, generate more sales and enhance your customer experience? And what are the greatest challenges to overcome when doing this in the B2B space?

If you want to help buyers to purchase from you, you must first appreciate the treacherous journey they have to go through in the buying process. To complete a purchase, B2B customers today need to complete a series of non-sequential steps, several of which happen at the same time and are led by different people. It’s more a maze than a straight path, and it’s completely undermined the traditional model of linear deal progression. In this episode we navigate this maze to learn how the world o...