The Hotel Florist
The Hotel Florist
Franceska McCaughan
This is an industry disruptor podcast for florists who want to create consistent 5k Months through hotel partnerships WITHOUT depending on unstable wedding and event income.
How to Navigate the Floral Supply Chain Crisis in 2021 with the CEO of Mayesh Wholesale
In this episode, Patrick Dahlson, the CEO of Mayesh Wholesale since 1985, a family-owned & operated wholesale florist company, and I chat about the floral supply crisis and where the floral industry heading. 

 1:20 How 2020 changed business in 2021 5:30 Advice regarding the buying process
 7:45 Something about the floral industry 10:24 Where the industry is heading 12:00 Strong partnerships w/ a florist and their wholesale rep. 13:50 Social media & the floral industry 17:30 Goals @Mayeshwho
Jun 9, 2021
21 min
What Working with Hotels Taught Me with Christi of the Floral Business Academy
Christi Lopez is a floral entrepreneur, who has learned that a healthy, thriving floral business doesn’t have to be time-consuming or stressful. She’s a multiple 7-figure business owner, with experience in floral retail shops, events, and in-house hotel florals. 

2:00 Where the industry is heading 4:26 What she wished she knew then 6:20 Show-stopping lobby designs 10:19 What’s Bothersome 14:30 An inquisitive mind 18:50 How florists can succeed with hotels 23:40 Wedding sale @FloralBusines
Jun 2, 2021
28 min
How to Build Confidence When Working With Hotels
In this episode, I am talking all about how florists can build confidence when it comes to working with hotels. From how to approach them to how to design for them, this episode will embolden you to be able to confidently approach hotels. 0:57 Know who to talk to 3:50 Determine where you can add value 5:30 Decide what is unique about you & why it matters 7:15  When I knew I wanted to be a floral designer 11:20 Get clear on your signature style 17:20 Refer to yourself as an extension of their team
May 26, 2021
20 min
Jon Cummins - Hotel Owner
Today I'm chatting with Jon Cummins, COO of Amerimar Enterprises, which is a real estate development, investment, and management firm, all about how can florists have an edge in the hotel floral industry from an ownership perspective.  1:20 Strong partnerships with the hotel 4:19 Importance of lobby flowers 7:00 Creating connection and emotions 10:14 Determining floral budgets 14:00 Meeting hotels where they are at 16:04 Interesting thing about the industry 19:00 Advice for florists pitching a hote
May 19, 2021
20 min
Kathryn Blanken - HFPM Student Spotlight
Today I’m chatting with Kathryn Blanken, a student of the HFPM and florist who works with several hotels in the area to provide their residents and hotel guests with flowers upon arrival. 1:30  How the HFPM is a game-changer 2:30 Takeaways from the HFPM 4:00 Importance of flowers in the lobby 7:09 Growth as a florist 14:30 Advice for getting started with hotels 17:52 Biggest “aha” moment on the floral journey 22:00 How Kathryn joined the HFPM flowersbyyou.net @flowersbyyouparkcity
May 12, 2021
26 min
Emily Ellen Anderson - Business coach for Floral and Creative Entrepreneurs
Today I'm chatting with Emily Anderson, a business coach for floral and creative entrepreneurs. She helps ambitious business owners transform their mind drama so they can build lives and businesses that are wildly satisfying (and profitable). 1:20 Floral Journey 6:45 Breaking into the hospitality industry 11:00 Stumbling blocks when trying to win contracts 14:24 There is no right way 19:03 Something in the floral industry bothers her. 24:00 Exciting projects coming up curiouslola.com @lola.curious
May 5, 2021
29 min
Beth O'Reilly - Educating Florists on the Wholesale Sector
Beth O’Reilly is a floral artist with experience and extensive knowledge in almost every aspect of the industry. She has honed her skills in the growing, procurement, and supply chain side while developing educational programs within the wholesale sector 4:20 Advice for aspiring florists 8:00 tools for your tool belt 10:40 When issues arise as a hotel florist 15:30 Advice for working with hotels 19:19 floral industry is heading 25:19 Exciting projects in the works Bethoreilly.net @beth.oreilly.ai
Apr 28, 2021
34 min
Ryan O'Neil - Founder of Curate
Today I’m chatting with Ryan O’Neil, a thought leader in the floral industry and who from his experiences created Curate, an event software platform that helps manage all the moving pieces. 1:10 What inspired Curate 4:30 How does a Florist price for profit 8:40 importance of efficient ordering 13:13 Where the floral industry is heading 17:00 Going in-house saved $$$ 19:00 2020 changed the way Curate does business 22:00 Exciting projects for Curate www.curate.co/hotelflorist @curate
Apr 21, 2021
28 min
How to Handle the Problem of Competition
In this episode, I am sharing a real-life scenario that happened to one of the students inside The Hotel Florist Profit Method.  With the change of management one of her hotel contracts was put at risk of another florist in town who was a friend of the new hotel manager and has been eyeing this hotel floral contract for a while.  Tune in to hear the advice I gave her about what she should do.
Apr 14, 2021
8 min
Sahid Nahim- Floral Wholesaler
Sahid Nahim with New Bloom Solutions has 17 years of experience in the wholesale and distribution sectors of the floral industry. 1:20 The floral industry is far too segmented 3:05 Key questions florists should be asking their wholesaler 6:05 The hierarchy of wholesale 13:00 Where the floral industry is heading 17:40 Advice for creating long-term partnerships between a hotel and florist. 23:00 Creating a system for making ordering more efficient www.newbloomsolutions.com @newbloomsolution
Apr 7, 2021
28 min
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