The Hollercast Podcast

The Hollercast

The Holler Creative
A show about bringing hope and opportunity back to the Appalachian region. The Hollercast provides insight through discussions, interviews, stories, and news. The podcast is recorded and produced by The Holler Creative, a digital marketing firm in Corbin, Kentucky whose aim is to bring hope and opportunity back to Appalachia by empowering business owners, leveraging creativity, and ultimately rebranding the region.
Growing and Eating Local with Maggie Bowling
Maggie and her husband, Will, own Old Homeplace farm in Oneida, Kentucky. The farm's mission is to provide families with delicious, healthy meats and vegetables at an affordable price. They provide naturally-grown vegetables to southeastern Kentucky.  We sat down with Maggie to talk to her about her story, the farm's business model, and the importance of this type of farming. Check out their Facebook page! https://www.facebook.com/OldHomeplaceFarm/   http://www.oldhomeplacefarm.com/
Mar 10, 2020
26 min
Maple in the Mountains with Seth Long
Seth Long is the owner of SouthDown Farm in Ermine Kentucky. The farm produces maple syrup from the trees found on the property. On top of owning the farm, Seth is also the President of the Kentucky Maple Syrup Association and the Executive Director of HOMES, Inc. HOMES, which stands for Housing Oriented Ministries Established for Service, has built over 243 homes in Whitesburg and the surrounding counties since 1991. We sat down with Seth to talk about maple syrup production, the role that housing plays in building communities, and how using latent resources could stimulate the economy. https://www.southdownky.com/
Feb 28, 2020
28 min
Leadership, Faith, and Hope with Mike Addison
Mike Addison is a man who wears a lot of hats. He's the Vice President of the Appalachian Children's Home in Barbourville, an Adjunct Professor at the University of the Cumberlands, the Lead Pastor at New Hope Ministries Church of God, and he serves on the board for Corbin's Baseball Boosters.  We sat down to talk to Mike about his story, leadership, and what he's learned from his many roles.   You can hear more from Mike on his own podcast: https://spoti.fi/39KRwoK
Feb 19, 2020
36 min
Teaching the Next Generation of Marketers with Jordyne Carmack
Dr. Jordyne Carmack is a Professor at The University of the Cumberlands who teaches courses in marketing communication. Many of her classes have an emphasis on the digital side of marketing, which becomes more and more relevant as technology and social media continue to develop. On top of her work as a professor, Jordyne sits on the Board for 127 Worldwide, a non-profit organization that cares for orphans and widows around the world by supporting local leaders and churches so that they can care for the vulnerable among them. We sat down to talk to Jordyne about her story, what it was like to form a strategic marketing track for students at the university, and what she thinks the future of advertising looks like. https://127worldwide.org/
Feb 7, 2020
31 min
A Mission-Minded Business with Kendra Smallwood
Kendra Smallwood is the Owner and Founder of Pearl Apparel, a custom garment printing and embroidery business that helps bring creative visions to life.  Kendra sat down to talk to us about how she started her business, what her business' mission is, and where she hopes to take it in the future.   Like Pearl Apparel on Facebook!: https://bit.ly/2RIPPC0 Follow them on Instagram @pearlapparelky
Jan 31, 2020
22 min
Coffee and Community with Salvador Sanchez
Salvador Sanchez is the owner of A Cup of Commonwealth, Chocolate Holler, and Magic Beans Coffee Roasters.  We drove up to Lexington, KY to talk to Salvador about his experience as an entrepreneur, his business' mission, and how he's embraced community.   http://acupofcommonwealth.com/
Jan 24, 2020
32 min
Providing Health and Hope to Appalachia with Jonathan Webb
Jonathan Webb is turning his dream of a high-tech farming hub in Appalachia into reality with AppHarvest. The company, which has raised more than $100 million in funding, is building some of the largest indoor farms in the world, combining conventional agricultural techniques with today’s technology to grow non-GMO, chemical-free produce to be sold to the top 25 U.S. grocers. The company’s first controlled-environment agriculture facility, will span 60 acres and open in 2020 in Morehead, KY.   We sat down to talk to Jonathan about community, agriculture, and being headquartered in Appalachia.   appharvest.com
Jan 17, 2020
22 min
What We Wish We'd Known Before Starting a Business
The Holler's Co-Founders join us on the show to tell us some of the things they wish they'd known before starting the business.  Listen in to hear what they have to say about leadership, managing a team, insecurities, and why you should hire someone to do the stuff that you can't.
Jan 10, 2020
47 min
Retooling a Workforce with Payton May and Ryan Jones
Payton May is the Chief Operations Officer at Bit Source, a software development company that is famous for hiring out-of-work coal industry professionals and teaching them how to code.  Ryan Jones is the Director of SOAR Innovation. SOAR helps foster Appalachian entrepreneurship, so they have worked pretty closely with Bit Source since its inception.  James and Chase sat down with Payton and Ryan to hear more of the Bit Source story and what the company is doing now. Check out Google's Bit Source feature here: https://bit.ly/2QIJuoz
Jan 3, 2020
23 min
Episode 012- Promoting Appalachia with Maggy Kriebel
Maggy Kriebel is the Director of Tourism for the city of Corbin, Kentucky. In order to encourage people to visit the area, Maggy has to have a strong understanding of the things that make the region great. We sat down with her to talk about the things she loves about the area, how tourism spurs economic development, and the role that marketing plays in her department's success. To learn about all the great things there are to do in Corbin, visit corbinkytourism.com!
Dec 23, 2019
24 min
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