Back in the summer of 2023, I asked my Instagram community whether you’d like to know more about behind-the-scenes of my launches and and what I do differently these days, and you overwhelmingly said YES. So we set about recording this before Christmas and now I'm delighted to share it with you. So, this episode of Visibility Talks is a bit different, as not only am I being interviewed about this very topic by the wonderful Heather Hulbert (brand and web designer) but also we're doing it live in my living room from south east London, together with a very noisy cat, you're welcome. We got the giggles a lot, but I think that only adds to it, right? In this episode We covered loads including: How I’m (trying to) change the way I launch & why How I created a buzz in my audience before my last course launch and how this compared to previous launches What kind of content I used to prepare my audience How I hosted my challenge this time (the free thing before offering the paid thing) How when I opened doors, it was very quiet this time and what I did about that The attitude pointers I read out to myself every launch which I thought would be helpful to share here: Never assume audience knows what you do or what you're talking about (even if they've been following you for ages) Make sure people who purchase get results and they will act as your cheerleaders Everything is an experiment. Just because sales are slow doesn't mean you are a bad entrepreneur Make sure you delegate other things as much as possible (even if this means to your future self) Ensure your sales copy adequately presents the offering - remember the first point - don't assume anything. Allow people to digest the information, don't rush. Leave posts on feed more than you think is necessary. Don't be afraid to turn up too much. What is too much anyway?! You are always surprised when people need to know information you've already shared so repost old content. Remember that you love writing and you would do more of it if you weren't so scared of what might happen if you did. Your sense of self worth does not equal your bank balance and plenty more :) I loved having this conversation with Heather so a massive thanks to her, and I hope you enjoy listening! Thanks for listening! Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk. I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you! And of course, don't forget to subscribe to the podcast so you never miss an episode! Maddy x

On today's episode of Visibility Talks, I’m delighted to be joined by the amazing Mel Wiggins. Mel is a coach who works with women to encourage us to be more courageous and she's even been a guest speaker in Visible Vibes. In this episode We dive right into it! How we show up in the world and how that affects what we do How we can stop our inner critic from seizing the steering wheel when it comes to being more visible How the stories we carry with us deeply affect how we run our business Where we can start with being more courageous How being more courageous is necessary to being more visible How we need to address all aspects of ourselves to be more courageous What is one key thing that you wish everyone knew about figuring out what works for you personally rather than just avoiding the work? and plenty more :) I loved having this conversation and I hope you enjoy listening! In her own words Living in Northern Ireland with her husband, Dave and two children, Mel has been building her coaching business from a little seed of an idea to a strong and thriving community serving hundreds of women worldwide since 2016. After a decade of working in non-profit management and activism roles, Mel decided to pivot her career to work with women who want to be more courageous in their lives and work. As well as practical and holistic business advice for women and female leaders, Mel also focuses on breaking down the often subconscious barriers that women face, by opening up conversations about women in business, women earning money, patriarchy, sustainable business models and embodied leadership. She is an enneagram 1, a telly addict, a restorative practitioner, podcaster and an earnest home cook. Mel believes in the power of women and girls all over the world to shape the now and change the future and believes that we need to challenge the narratives and boundaries that hold us back - both in our culture and within ourselves. You can find out more on her website melwiggins.com and follow her on Instagram @melwiggins. Thanks for listening! Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk. I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you! And of course, don't forget to subscribe to the podcast so you never miss an episode! Maddy x

On today's episode of Visibility Talks, I’m delighted to be joined by graphic designer and branding expert Liz Mosley. But we aren't talking about branding today, instead we're talking about something that Liz has been challenging herself with for some time and frankly I'm in awe! We're talking about rejection. I knew I had to get her on the podcast to talk about this because frankly, In this episode We dive into a whole host of fascinating areas including: The emotions we go through when it comes to facing rejection Our personal experiences of rejection + how we handle it How it's not actually about overcoming the fear of rejection How it feels good to normalise all this stuff we go through as small business owners How what we believe is working for someone on social media isn't always the case! How we can stop worrying about being unique and start showing up as ourselves What Liz's favourite part of the Visibility Buffet is - now known as the sausage rolls! and plenty more :) I loved having this conversation and I hope you enjoy listening! In her own words Liz Mosley is a graphic designer with over 15 years' experience and now specialises in creating creative branding and animated GIFS for small business owners. She also hosts a podcast called Building Your Brand and teaches courses showing people how to create their own branding and GIFS if they don’t have the budget to outsource it. Her goal for her clients and students is for them to come away with branding that they love that helps them to feel so proud and confident promoting their businesses and sharing what they do with the world. You can find out more on her website lizmosley.net and following her on Instagram @lizmmosley. Oh and you can hear my episode on Liz's Building your Brand podcast here - the Radical Act of Showing up Online Thanks for listening! Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk. I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you! And of course, don't forget to subscribe to the podcast so you never miss an episode! Maddy x

  On today's episode of Visibility Talks, I’m so happy to be joined by copywriter and Chief Word Witch Siobhan Strodes. I have been learning with Siobhan all year on a brilliant feminist business course led by Keri Jarvis so I've had the great pleasure of getting to know her more after being Instagram buddies for some time. After booking onto her Let Your Values Shine workshop it was great to realise - what are we all doing if we're not actually talking about our values more? I just felt really encouraged and inspired and this is why I wanted to invite her on the show! In this episode We dive into a whole host of fascinating areas including: How Siobhan came from a teaching background, stood for MP and now runs her successful copywriting business Our joint fear of upsetting people online and how we managed to break through that fear How juggling many hats of work and personal life and trying to separate those values is exhausting and what to do instead How we both bring our personalities into our marketing and the evolution of that How our values matter when it comes to running a business How we can show our values in our businesses in a way that attracts more business How showing our values helps us find our niche within a busy industry Why it's important for our mental health and success to find people who align with our values Are we embarrassing ourselves by showing our values or are we embarrassing ourselves by not? Brilliant examples of values based marketing in the world (from big businesses to small!) such as donating a percentage of your profits to charity, explaining why you donate to a particular charity on a regular basis, donating your time to volunteering, and plenty more What is virtue signalling and how we can avoid doing it I loved having this conversation and I hope you enjoy listening! In her own words Siobhan Strode is the founder of - and Chief Word Witch at - This Sister Scribes, where she helps founders learn to weave magic through their copy, capture their own unique voice, and cultivate an audience of raving fans. She combines over a decade of classroom teaching experience with her love of words to support women in business. During the last 6 years she has created wordy magic with 100s of them via courses, workshops, 1:1, and group programmes! When she’s not copy-coaching, she’s juggling raising three boys as feminists (and a collie!) with being an activist and campaigner. Her passion is supporting women to use their voices, tell their stories, and generally f*ck up the status quo." Check out Siobhan's website here: www.thissisterscribes.com/  Follow Siobhan on Instagram here: www.instagram.com/thissisterscribes/ Thanks for listening! Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk. I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you! And of course, don't forget to subscribe to the podcast so you never miss an episode! Maddy x

  On today's episode of Visibility Talks, I’m so grateful to be joined by therapist and Visible Vibes member Liz Stewart from Scotland. This conversation was inspired by a thread in my Visible Vibes community chat that actually led from another Visibility Talks episode where Franky from Love Audrey and I talked about how as women we have been socialised to be judgemental towards other women, and how this affects our ability + desire to market our business successfully. Essentially, how to battle this fear of judgement that we particularly experience as women, and how that stops us from being more visible no matter where we're at with our businesses. As Liz is an experienced therapist and coach, I knew she'd have a lot to say about this. With specialities in anxiety, self-esteem, and whole self thriving, she has devoted her career to fostering complete mental and emotional well-being. Her approach is deeply rooted in holistic therapies and psych education that empower individuals to achieve the mental and emotional fitness required for a flourishing life. I was so grateful to receive essentially some free therapy as I got very vulnerable on this episode! In this episode We talked about a whole host of interesting topics including: How Liz got started from a place of suffering from anxiety herself and how she is now a therapist with a thriving business. The real problem with addressing our mindset and how to start regulating our nervous system How we have unprocessed emotions at the root of our business issues The problem with positive thinking and what to do about it instead Where does confidence come from, actually? What is shadow work and how does it affect our mental and business health? Why do we focus on the negative so much? How do we face rejection and where we can start with self soothing? I loved having this conversation and I hope you enjoy listening! In her own words Liz is particularly passionate about working with women of any age offering them the support, strategies, and space to reclaim their true thriving selves and an inherent sense of wholeness. Her unique approach is not only therapeutic but also educational, and practice-based, aimed at providing lifelong skills and self-efficacy.  She is the founder of the Circle, a monthly membership program designed to cultivate true mental and emotional health. Members have access to invaluable resources and lessons on topics ranging from setting boundaries and emotional development to depth shadow work and adopting a wholeness heart and mindset. The Circle has received outstanding reviews for its transformative impact. Liz's commitment to the field is fueled by her own life experiences, her love for human psychology and the belief that healthcare is and should be attainable and sustainable for everyone. Liz is committed to her continued professional development and is currently a student of the Somatic Trauma Informed Coaching & Leadership certification at CMI level 7 (Masters equivalent) Check out Liz's website here: www.enjoyconfidence.com Follow Liz on Instagram here: www.instagram.com/Lizmytherapist Thanks for listening! Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk. I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you! And of course, don't forget to subscribe to the podcast so you never miss an episode! Maddy x

On today's episode of Visibility Talks, I’m delighted to be joined by Hannah Pearn, advocate for fertility education, acupuncturist and host of Don't Tell Me to Relax podcast.  In this episode We talked about a whole host of interesting topics including: Recognising the value your service offers The importance of educating, informing + empowering How there are no shortcuts, no magic formula to success The importance of investing in yourself with time How to start seeking out the expertise you need Her top tips to gain confidence as you go How Hannah handles the negative voices Why clarity in what you sell is absolutely key to selling it How the idea of earning money as a female business owner can sometimes be seen as taboo I loved having this conversation and I hope you enjoy listening! In her own words "I’m Hannah. I’m an acupuncturist and advocate for better fertility support and education. I want as many people as possible to be able to access better fertility information and support which is why, alongside clinic,  I host a podcast, run a community support group and offer acupuncture in an affordable setting. I believe a better understanding of health & fertility and good support is crucial for when you’re trying to bring a baby home and for all stages of life. Here's the link to my Foundations for Fertility: Free 5 step Masterclass on understanding, optimising and empowering your fertility." Check out Hannah's website here: https://hannahpearn.com/ Follow Hannah on Instagram here: https://www.instagram.com/hannahpearn/ Thanks for listening! Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk. I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you! And of course, don't forget to subscribe to the podcast so you never miss an episode! Maddy x

On today's episode of Visibility Talks, I'm so happy to share more about why blogging is so beneficial for other businesses by hearing from other businesses. It's all very well for me to harp on about why blogging is so great, of course! I have a course to sell! So I thought it would be better to share words directly from those who actually blogged under my tutelage in the Blogging for Gold program. Before I share their experiences, I really wanted to talk about why blogging is so important and also what makes me qualified even to talk about this because if you found me through a Facebook ad or heard about me through a friend or need reminding of why you follow me, of why you're listening to this podcast, I thought I'd share today. I also share what makes me qualified to teach blogging, more about my teaching style and how you can get involved. So I love to break things down into kind of easy bite-sized ways, and that's really why I love to do these free kind of tasters with my challenges like the one starting on Monday 25th September. So I think this might be maybe the eighth challenge I've ever run. So I've been doing them for quite a few years now, and I really, really love it because a great big group of people come together, a group of women come together in a Facebook group. I've set up specifically for each challenge. So this one Get Seen and Get Sales, and I really try and help you as much as possible for over four days. And so all sorts of different people come in, educators, photographers, wedding venues, cake makers, florists, jewelry designers, artists, designers, yoga teachers, wellbeing coaches, therapists, personal stylists, and loads of different types of businesses. In this episode you'll hear experiences shared by six brilliant business owners. Carla runs CJ Hotel Consultancy which offers sales and marketing representation services to hotels, hospitality businesses and other accommodation providers. Carla has seen a huge increase in traffic thanks to a clear strategy, with new leads being generated thanks to blogging. Georgina Little is a brand photographer based in Suffolk who is on page one for all her keywords, and she's even turning down business Jo runs Higher Holcombe, a woodland wedding venue in Devon and found the course amazingly revealing Kerry Day is a printmaker and Lino print teacher based in Bristol and loved the accountability and motivation that Blogging for Gold offered, and loves getting more customers onto her website as a result Liz from Chester and Cooke designs and makes country living products based in Peterborough and Cambridge. Being on Blogging for Gold was a real eye opener for her, and she loved the confidence it gave her to be visible. Naomi is the founder of Calibre VA services based in Worcester loved the worksheets and the lightbulb moments that all amounted to recognising the value of blogging as a marketing tool. Here's what you'll learn when you join my free blogging Get Seen & Get Sales challenge starting Monday 25th September MONDAY 25TH SEPTEMBER DAY ONE 9.30AM UK TIME Let’s start at the beginning – your motivation to do what you do! Plus I’ll share details of how you can win a prize for participation and enthusiasm. TUESDAY 26TH SEPTEMBER DAY TWO 9.30AM UK TIME We’ll get you thinking about who uses your products + services + what they might be thinking about! WEDNESDAY 27TH SEPTEMBER DAY THREE – 9.30AM UK TIME You’ll get to know a secret tool that is OH so easy to write your next (first ever?) blog post and easily write it ready to go! THURSDAY 28TH SEPTEMBER DAY FOUR – 9.30AM UK TIME I’ll show you how to structure a blog + get it found on Google + open the doors to Blogging for Gold! You can register for free here: https://maddyshine.co.uk/get-seen-get-sales-2023/ See you soon Maddy x

Yay! On today's episode of Visibility Talks, I’m delighted to share a conversation Franky from Love Audrey all about the benefits we've seen in our businesses and with our clients of blogging. What it is, why is blogging so important anyway?  In her own words - Franky is an experienced copywriter and digital content creator who’s spent the last 11 years helping ambitious business owners and solopreneurs communicate with their ideal clients. During this time, she’s written everything from brochures and blog posts to PR pitches and product packaging. As well as producing beautiful, persuasive copy on her clients’ behalf, she also coaches them to create their own. Check out Franky's website here: https://www.love-audrey.com/ Follow Franky on Instagram here: https://www.instagram.com/loveaudrey83/ In this episode I wanted to invite Franky onto the podcast because I think there is so much curiosity about why we both harp on about blogging, and whether it's still relevant in the age of Instagram, Threads and TikTok. We both started our businesses around the same time, and we met soon afterwards, so we had a lot to say about the power of blogging! In this podcast, I asked Franky about what being visible means to her, so interesting to gain different perspectives and truly see all parts of what I call the Visibility Buffet, where we don't have to eat everything at the table just because we want to! Franky also has a chronic illness, so I think this is a really key aspect of how she manages her time, how she makes decisions in her business and to keep it going long term. We talked about finding the courage and confidence to show up, and how taking small steps leads to bigger wins, and how whilst our heads might scream the logic at us, our hearts may want something quite different, and how we stay inspired Key questions we tackled about blogging in this episode include: What is blogging and why is it so important? Where do we start with blogging? Where can we find blog topics? If we feel like rubbish writers, what can we do? What is one key thing that we wish everyone knew about blogging more often for their businesses? This was such a fun chat to have, thank you Franky! I hope you enjoy it too. You can check out more about my blogging course Blogging for Gold here - http://bloggingforgold.co.uk/ and my upcoming free 4 day blogging challenge 'Get Seen & Get Sales' here. Thanks for listening! Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk. And I’ll see you next time! Maddy x I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you! And of course, don't forget to subscribe to the podcast so you never miss an episode!

Yay! On today's episode of Visibility Talks, I’m delighted to have Amy Miller from Amy Miller Yoga & Wellbeing / The Witch of Leith Hill talking all about the power of rituals & routines. In this episode Amy is a witch, a yoga & wellbeing teacher, a runner of retreats, a holistic healer and so much more. I wanted to get Amy on the podcast because I think there is so much fascination with what a witch actually is, but also how the rituals & routines she carries out on a daily basis supports her as a woman running her own business. In fact, this topic sprung up during a Q&A call for my Visible Vibes membership community where Amy is an active member. We talked about ritual, routine, process, system, habit and how really it's all the same, just a different language. In this podcast, Amy introduces us to the concept of cyclical living - what it is and how it can truly support us as women to live our lives in a more satisfying and supportive way. Amy is also a busy mum of 3, so I was interested to hear how she manages her To Do list, how she combats overwhelm, how she holds boundaries between work and life. I found it a deeply fascinating chat and I hope you do too! Check out Amy's website here: https://amymilleryogaandwellbeing.co.uk/ Follow Amy on Instagram here: https://www.instagram.com/thewitchofleithhill/

Ooh I've been looking forward to sharing this chat! On today's episode of Visibility Talks, I’m delighted to have Hannah from HI Communications talking all about keeping marketing simple. In her own words - Hannah Isted is the founder of HI Communications and supports small business owners with their marketing.   She is a social media manager working with businesses to create and share content that promotes their products and services online.    Hannah believes that marketing doesn’t need to be hard, boring or take up all of your time and energy. It can be easy, fun and still get you great results that help you get your business in front of the people that need to know about it.   Hannah runs many successful and motivational online courses including ‘The Best 90 Days Ever’, a marketing membership that breaks down promoting your business into small 10 minute tasks each day. She is current writing her first book using these daily 10-minute marketing tasks.   Hannah provides a range of offers and courses that are accessible for any size or type of business and teaches every business owner to have the skills they need to be more visible online. Check out Hannah's website here: https://www.hicommunications.co.uk/  Follow Hannah on Instagram here: https://www.instagram.com/hicommunications_ In this episode We talked about what visibility means to Hannah, why we think women tend to shy away from wanting to be visible and how Hannah comes up with her brilliant 10 minute marketing ideas.  I was also keen to hear, as a fellow marketing expert, how she treats herself like a client instead of putting ourselves at the bottom of our own To Do lists, especially in how simple she keeps her marketing and yet so brilliantly effective! I wanted to hear about how Hannah keeps her boundaries between work and downtime, what's important to her about running her own business and whether she ever gets nervous showing up. Of course, with AI being introduced to the world of content creation and marketing I was curious to hear whether Hannah uses it at all, and about her upcoming book (!!) The Best 90 Days Ever! As someone who heavily advocates exploring marketing as opportunities instead of ways to make your life more complex, I truly enjoyed Hannah's wisdom and insights.  What I really enjoyed about chatting to Hannah was that keeping it simple isn’t cheating. It really works. My tendency to believe that it has to be hard work to be worth it and to feel satisfactory and successful is not true.  Oh and if you want an extra special treat, you can listen to the episode of me chatting on Hannah's podcast The Social Sunday and how it inspired her marketing program the Best 90 Days Ever. Thanks for listening! Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk. And I’ll see you next time! Maddy x I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you! And of course, don't forget to subscribe to the podcast so you never miss an episode! Thank you and love,