UltraTalent GTM Insights
UltraTalent GTM Insights
Pree Sarkar
E17: How to Win More Deals by Turning Losses into Lessons with Cian McLoughlin | CEO Trinity Perspectives
30 minutes Posted Sep 25, 2023 at 4:00 am.
How did you get the no. 1 bestseller and LinkedIn top voice?
The note about Cian's son
Mistakes companies make when losing deals
The true cost of not having a win-loss analysis in organisations
Real-world example of the loss of morale
3 metrics we influence in a material way
Most used assessment criteria in win reviews
How to create a safe environment for people to analyse wins and losses
Why do you need a platform for reviewing wins and losses??
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Show notes
Want to win more deals and lose less? Then, master the practice of win-loss analysis!

I was fortunate to talk with Cian McLoughlin, an expert in reviewing deal wins and losses. Cian is also the author of the Amazon #1 Bestseller, Rebirth of the Salesman.

His blog was voted one of the Top 50 Sales Blogs in the world for the past 4 years and he was recently chosen as a LinkedIn Top Sales Voice.

Here are 8 actionable insights to win more deals:

  1. Creating a culture of open communication πŸ—£οΈ
  2. Set expectations with customers and create a system for collecting their feedback πŸ“ˆ
  3. Losing deals affects team morale and staff retention πŸ’”
  4. Customer feedback is the key to survival and success in a competitive market πŸ”‘
  5. Take more time in discovery to get higher win rates πŸ•΅οΈβ€β™‚οΈ
  6. In reviewing your deal wins, measure your responsiveness, discovery, patience, cultural fit, and risk management πŸ“Š
  7. Build an environment where people can feel comfortable discussing success and failure πŸ’¬
  8. Invest in a platform for reviewing your wins and losses πŸ’»

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