In a fractured media world, how do you stand out? Jeff Crilley is the founder of Real News PR, a Dallas, Texas based public relations firm that helps get its clients in the news cycle. Jeff should know, he spent more than 20 years as a TV reporter. According to Jeff, its all about authenticity and knowing how to use your expertise. However, this is more than a state of the media conversation. Jeff and Jeffrey speak open and honestly about running your company with values and the value of hiring great employees. Connect with Jeff Crilley: <a href="https://www.realnewspr.com/">https://www.realnewspr.com/</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

The Hero Factor is that special core fundamental that sets some companies apart to achieve true greatness. Behind every great company is a great story. Products and services themselves don’t captivate or motivate people, it’s the purpose and meaning behind them that creates mass movements. Great companies don’t simply create products, they create meaning. Listen and receive a masterclass in business as we interview leaders who shine a light on key lessons learned on how to transform organizations and create winning cultures. There is no better time than now to discover your own Hero Factor. Join host, Jeffrey Hayzlett, a business veteran and entrepreneur who has bought and sold over 250 businesses and ran one of the most globally iconic brands in history as he explores the most influential business lessons from around the world. Your origin story begins now.