The Hero Factor is that special core fundamental that sets some companies apart to achieve true greatness. Behind every great company is a great story. Products and services themselves don’t captivate or motivate people, it’s the purpose and meaning behind them that creates mass movements. Great companies don’t simply create products, they create meaning. Listen and receive a masterclass in business as we interview leaders who shine a light on key lessons learned on how to transform organizations and create winning cultures. There is no better time than now to discover your own Hero Factor. Join host, Jeffrey Hayzlett, a business veteran and entrepreneur who has bought and sold over 250 businesses and ran one of the most globally iconic brands in history as he explores the most influential business lessons from around the world. Your origin story begins now.