We react to CrossFit naming Bruce Edwards as CEO and ask why the job keeps changing hands so fast. We weigh OG credibility against the hard reality of private equity goals, shrinking affiliate counts, and what HQ support would actually move the needle for gym owners. • quick history of CrossFit CEO turnover and what it signals • how Berkshire Partners’ ROI timeline shapes leadership choices • why “CrossFit is huge” can still mean “small business” • Bruce Edwards’ back...