The HERD FIT
The HERD FIT
David Syvertsen
E7E217: The "Faul" Guy - Crossfit loses another CEO
1 hour 8 minutes Posted Mar 16, 2026 at 8:00 am.
Welcome And Open Workout Debrief
Don Fall Steps Down As CEO
What Don Fall Improved At HQ
The Numbers Affiliates And Open Decline
Old School Culture Versus Business Reality
Missed Opportunities With Media And Hyrox
Outlast As A CrossFit Adjacent Model
Winning Younger Adults Through Social Media
Storytelling That Changes CrossFit’s Image
The Affiliate Owner Mirror Check
Final Takeaways And Next Steps
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1:08:21
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Show notes
We react to Don Faul stepping down as CrossFit CEO and talk through what leadership churn really changes for affiliates and everyday CrossFitters. We also challenge gym owners to stop waiting for HQ to fix everything and start winning the only battle that matters: how people feel when they walk through the door. • Don Faul’s exit and why the timing lands during the Open • What CrossFit HQ improves under Faul including affiliate communication • The tough metrics Open partici...