In this episode of Do The Work, we’re breaking down what happens after a practitioner builds a strong one-on-one offer and starts asking the next big question: How do I scale this without hurting client results? We walk through the natural progression many health practitioners make as they grow, starting with a high-touch 1:1 model, then gradually evolving into a more leveraged hybrid offer that includes less one-on-one time, more structure, and often a community or group component. We ...
Mar 23
17 min
In this episode of Do The Work, we’re diving into two things many online coaches eventually face: how Instagram content is evolving and how to lead a remote team as your business grows. We start by breaking down what’s actually working right now with Instagram Stories. The strategy has changed a lot over the years, and the approach that used to require 20-30 stories per day is no longer necessary. We share why one strategic story per day, often just a simple photo with text and a clear ...
Mar 16
17 min
In this episode of Do The Work, we’re talking about the thing many health professionals avoid the most, DM conversations and why that avoidance is quietly costing you your business. If you’ve ever said, “Messaging people doesn’t feel aligned,” this episode is your wake-up call. Conversations build relationships. Relationships build clients. And clients build businesses. Avoiding DMs doesn’t make you ethical, it makes you invisible. We break down: How to structure daily conve...
Mar 9
15 min
In this episode of Do The Work, we’re breaking down one of the biggest opportunities we’re seeing right now for health professionals: mini ads.. simple boosted Instagram posts that are generating massive audience growth and real client results when done correctly. We explain why this strategy works so well for B2C health businesses (and why copying business-coach marketing doesn’t), how some clients are seeing exceptional returns on small ad budgets, and why speed matters when social me...
Mar 2
19 min
In this episode of Do The Work, we’re diving into two of the most overlooked growth levers in business: re-engaging old leads and tracking your company like a real CEO. We start by breaking down why 80–90% of your audience won’t buy in month one and why that’s completely normal. Reuben walks through how to intentionally re-engage past leads, how much of your daily messaging should actually be follow-up (hint: more than you think), and why the fortune truly is in the follow-up. T...
Feb 23
23 min
In this episode of Do The Work, we’re breaking down two sides of business most health pros struggle with: creating freebies that actually convert and collecting payment without feeling like a bad person. We start by talking about freebies (or “value pieces”) why most practitioners massively overcomplicate them, how information overload hurts conversions, and why simple checklists, quizzes, and small wins outperform long textbooks every time. We share real examples from our own business ...
Feb 16
24 min
In this episode of Do The Work, we’re diving into two of the most important skills every coach must develop to scale: pricing confidently and leading with standards and not comfort. We start by breaking down why so many new entrepreneurs undercharge, how to build a “ladder of belief” as you raise your prices, and the real pricing ranges we see health professionals charging inside our programs. We talk market research, confidence reps, and why cheap offers don’t actually make selling eas...
Feb 9
25 min
In this episode of Do The Work, we’re breaking down what’s actually working right now in online business from Instagram content trends, to the behind-the-scenes financial realities that determine whether your company survives long-term. We start with the content plays we’re seeing perform best on Instagram in this season: simple B-roll with clear text, swipe-worthy carousels, story engagement shifts, and the 80/20 balance of building trust vs. selling. We also share a free resource with...
Feb 2
31 min
In this episode of Do The Work, we’re calling out one of the biggest lies in the online business space, the idea that you can build a real, sustainable business without doing real work. We start by breaking down the scholarship play, when it works, when it doesn’t, and how our clients are using it ethically to generate significant revenue from existing audiences and past leads (not new followers). We walk through exactly who should use it, how to structure it, and why it works so well w...
Jan 26
28 min
In this episode of Do The Work, we’re breaking down one of the most polarizing topics in online business.. DM conversations and why most coaches are either avoiding them altogether or doing them in a way that kills conversions. We talk through what’s actually working right now when it comes to conversations: warm vs. cold DMs, why leadership matters more than scripts, how humor builds trust, and the simple framework we use to move someone from follower → conversation → call without endi...
Jan 19
28 min
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