In today's episode I’m joined by Sophie to talk about why listening to one coach is importantThings we talk about in this episode:How Sophie has first hand experience of listening to too many Etsy coaches, which subsequently damaged her shopSophie then found Steph, and her advice actually worked, and Sophie started seeing resultsIf you find a coach, you need to see their stats, their Etsy shop, and proof that they know what they’re talking about Listening to too many coaches can be very overwhelming, and you may find yourself giving up before you get started Make sure you find someone who you gel with, and enjoy watching and being taught byYou won’t like everyone and there will be coaches who annoy you, you won’t learn from these coaches, so move on and find another who you’re happy withEvery coach has their own way to do things, but if you take advice from multiple sources, you’ll end up confusing yourself and your customers because your brand/ shop will look mismatchedDon’t take advice from people who are not where you want to be, or don’t have the experience that can teach you how to get thereThe way people teach is key - some coaches teach using worksheets and visuals etc. Find a coach who teaches in a way that helps you understand and take the information inWe all learn in different ways, so it’s important to find someone who teaches in a style that you getLinks from the episode:Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversionThe 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30daysFind out more about Steph -https://www.handmadebosses.com/aboutstephHandmade Bosses Socials:https://www.facebook.com/groups/handmadebosseshttps://www.instagram.com/handmadebosses/https://www.youtube.com/c/HandmadeBosses

In today's episode I’m joined by Sophie to talk about being resourceful, and thinking outside of the box in your handmade business Things we talk about in this episode:Being resourceful to save money initiallyProblem solving in your business is a good skill to learnThinking outside the box, how can you save moneyTrain your mindsetEmail sequence tipsHow to overcome procrastination Free vs paid platforms and which ones you should haveBreaking the barrier of saving time not moneyInvesting in education is the best resource you can invest in for your businessLinks from the episode:Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversionThe 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30daysFind out more about Steph -https://www.handmadebosses.com/aboutstephHandmade Bosses Socials:https://www.facebook.com/groups/handmadebosseshttps://www.instagram.com/handmadebosses/https://www.youtube.com/c/HandmadeBosses

In today's episode I’m talking about why handmade business owners need a funnel to get to $100k Things I talk about in this episode:A funnel is a v shape with the widest part at the top where you gather your people, and then filter them down through the funnel (or the V) to the bottom point where you get a buyer at the endA funnel sounds scary, but it’s not. It’s just a way to filter out those people who are not in your target market, and focus on those who areYou don’t want to become just another Etsy shop, you want to build a brandYour funnel creates super fan profit generators (SFPG) through your target market and branding.SFPG means that you are connecting with them on another level, they love your brand so much, and they’ll tell everyone about you. They become super fans, they buy from you no questions askedYou’d rather have 100 super fans who buy your products and become repeat customers, than 1000 people who don’t love your brand, and are not crazy about your productsYou become an expert by using content marketing to show yourself as an authority. This builds trust with your brand, and this is so important to getting more sales.You build trust through the funnel, so this is why you need one in placeYour brand needs to always stay at the top of customers' minds when they need your product. Do you feel like you’re constantly on a hamster wheel trying to get new people in and getting views and sales? Then you are ignoring your tribe who have already bought from youYou are twice as likely to convert those who have already bought from you, than those who haven't’ The Handmade Bosses Success Academy teaches you how to sell naturally on Etsy and beyondLinks from the episode:Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversionThe 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30daysFind out more about Steph -https://www.handmadebosses.com/aboutstephHandmade Bosses Socials:https://www.facebook.com/groups/handmadebosseshttps://www.instagram.com/handmadebosses/https://www.youtube.com/c/HandmadeBosses

In today's episode I’m joined by Erik Paul of Rocky Mountain Woodcraft to chat about how the power of knowing his target market grew his handmade woodwork business 10x in less than a year! Erik has recently earned his first 6 figures in a year too!Things we talk about in this episode:How Erik had to choose carefully the products he sells, in order to ship them efficientlyHow the about section, being thorough with the personal story, about the business and being handmade helps to build trust in his brandThe importance of post sale care to educate the customers on how to care for their products, leads to repeat customersHow much the business has grown in a yearHow Erik expanded his skill set to improve his craftOnce he knew his target market, he could create products that he knew they would love and buyErik's customers then told him what they wanted, and he listened and create some best seller productsThe power of knowing your target audience, and how you can use that to build a successful businessErik is now looking into wholesale opportunities for the futureWhere to find Erik online:Facebook: https://www.facebook.com/rockymtnwoodcraft/Instagram: https://www.instagram.com/rockymtnwoodcraftWebsite: https://rockymtnwoodcraft.com/Links from the episode:Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversionThe 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30daysFind out more about Steph -https://www.handmadebosses.com/aboutstephHandmade Bosses Socials:https://www.facebook.com/groups/handmadebosseshttps://www.instagram.com/handmadebosses/https://www.youtube.com/c/HandmadeBosses

In today's episode I’m joined by Savannah to talk about how she built a successful macrame business during the covid 19 pandemic.Things we talk about in this episode:Savannah hand makes macrame wall hangings and accessories after losing her full time job due to the pandemicSince losing her job, it has been hard to find a new job, so she really got back into macrame and opened up her very own Etsy shopSavannah started her Etsy shop in February 2021, and has already achieved so much in her businessAll of Savannah’s products are eco friendly and made out of recycled cotton that would have ended up in landfillIt started out as a hobby 3 years ago, but the pandemic enabled her to throw herself back into her passion for macrameSavannah makes every piece unique by using natural driftwood found on the local beachHer husband is a graphic designer, and helped with creating the business logoSavannah is confident to say that she owns a business nowThe SEO topic in the Handmade Bosses Success Academy helped Savannah to know she's on the right track when creating new listings for EtsySince taking the course, Savannah’s orders have increased, she has a better price range, and variety of items that her target audience lovesShe is finding social media exciting again after getting to know her target audience, and being able to create a home hub for them to hang out.Where to find Savannah online:Etsy - www.etsy.com/shop/knotandoliveInstagram - https://www.instagram.com/knotandolive/Links from the episode:Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversionThe 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30daysFind out more about Steph -https://www.handmadebosses.com/aboutstephHandmade Bosses Socials:https://www.facebook.com/groups/handmadebosseshttps://www.instagram.com/handmadebosses/https://www.youtube.com/c/HandmadeBosses

In today's episode I’m joined by Sophie to talk about how to invest in your businessThings we talk about in this episode:Save your tax money each month in a separate account so you don’t get caught out at the end of the year.Have a system in place with your finances before you invest. Pay off debt and get stable before investing.Know what you're paying each month, and keep a track on your finances. Get rid of anything that is costing you money that shouldn’t be.Invest in your brand. You can do it yourself for the first year, but eventually you will need to get a professional to help you. Save money by using free tools when you’re first starting out. For example, use free prints for flyers, and stamp your own boxes.Invest in good quality packaging to avoid having to pay again due to damaged items.Invest your time into your business. You can’t get it back, and this is the slow method, but this is all you really have when you’re new and starting out. Invest your money - the quick method. This is good when you’re already earning an income from your business, and you’ve scaled and need to save your time now.Overcome mindset blocks around outsourcing tasks. You can’t do EVERYTHING in your business, and outsourcing isn’t as scary as it seems.Invest in high quality equipment to up level your business and bring in more sales. Start off with what you have. This trains you to solve a problem and be resourceful. Invest in education. This saves time over money - buying the fast pass to know exactly what to do will be so much better financially than wasting 2 years doing something wrong.Invest in high quality materials - don’t scrimp on quality, your customers will know.Invest in professionals - building a website, branding etc when you need to up level, scale and grow your business and you don’t have much time.If you don’t have time to do something properly, hire someone in to do it for you who does.Hire an assistant to take the tasks off your plate that take up the most of your time. Such as, emails, social media, box stamping etc.Look at what you do in a month, and outsource the tasks that you don’t enjoy/ can’t do etc.Links from the episode:Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversionThe 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30daysFind out more about Steph -https://www.handmadebosses.com/aboutstephHandmade Bosses Socials:https://www.facebook.com/groups/handmadebosseshttps://www.instagram.com/handmadebosses/https://www.youtube.com/c/HandmadeBosses

In today's episode I’m chatting about where my top 2 places are to find keywords, for FREE!Things I talk about in this episode:We want to find the perfect keywords for our business to sell our productsThere is no such thing as PERFECT keywordsKeywords depend on what you sell, your target market and your businessEtsy search bar is where you should be double checking your keywords, but also finding themWhen typing in the Etsy search bar , it will auto populate with some suggested keywordsResearch your keywords on the platform where you are going to sell your productsDon’t just use eRank and Marmalead, these just give ideas for keywordsLook at your own statsLook at the stats of individual listings by going to the cog next to each listingThese are keywords that are bringing people to your shop alreadyLinks from the episode:Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversionThe 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30daysFind out more about Steph -https://www.handmadebosses.com/aboutstephHandmade Bosses Socials:https://www.facebook.com/groups/handmadebosseshttps://www.instagram.com/handmadebosses/https://www.youtube.com/c/HandmadeBosses

In today's episode I’m chatting about how important it is to be duplicating your listings on Etsy!Things I talk about in this episode:A lot of people don’t know that you can duplicate your listings on EtsyYour item can be used for lots of different reasons, and lots of different occasions, and may have lots of different usesIt is impossible to condense all of those reasons, occasions and uses into one single listingDuplicate the listing as many times as you need to, and use different keywordsDuplicate the listing and use different photos and copy tooCater for the person who is buying that item as a gift for someone else. What would they use to search for it?For example, a locket necklace can be used for Mother’s Day, Valentine’s Day, a birthday gift, a family keepsake or a bereavement gift. Dive deep into the occasion and reason of the item, and use keywords to target those people looking for a gift for that occasionConsider how different people shop, and what their mindset is like when shoppingCater the duplications of your listings to the person who is going to be searching for it.Duplications are also fantastic to test things out too! Including what photos work best, what tags work best, what copy works best etc. Links from the episode:Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversionThe 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30daysFind out more about Steph -https://www.handmadebosses.com/aboutstephHandmade Bosses Socials:https://www.facebook.com/groups/handmadebosseshttps://www.instagram.com/handmadebosses/https://www.youtube.com/c/HandmadeBosses

In today's episode I’m joined by Erik Paul of Rocky Mountain Woodcraft to chat about how he grew his handmade woodwork business 10x in less than a year! Erik has recently earned his first 6 figures in a year too!Things we talk about in this episode:Erik handmakes custom epoxy resin woodwork.How his Grandpa influenced his love for woodworking, which was a big part of his childhood. How the pandemic reignited Erik’s passion for woodworking, and drove him to start the business in August 2020.How Erik creates his own wood conditioner to keep his boards looking their best after purchase. Erik now offers personalised engraving, after investing in an engraver.Working from home in his garage, but the business has expanded so much, and he has now outgrown this.Erik rented a space for epoxy resin to increase the processing time on his orders. Found Steph on YouTube in June 2020, and then joined the Facebook group. The Handmade Bosses Success Academy worked too well, and he couldn’t get through the entire course because of the increase in the amount of orders.The target market section of the HBSA helped Erik the most in business, he knew what upgrades to make and can cater to what his target audience like and want.Erik works full time, then started the business, and has spent the first year reinvesting the profits into the business so he can leave his current job.Rocky Mountain Woodcraft is a family business which he runs with his wife Kristen who is currently on maternity leave with their baby son.How Erik makes and sends wood board butter and care instructions to his customers to maintain the items after purchase.Erik plans to run his business full time in a year, upgrade his workshop, bring in staff, and attend live markets and eventsA piece of advice from Erik is to try to limit the products to what is actually selling, and use your target market to influence what to make/ invest in. Where to find Erik online:Facebook: https://www.facebook.com/rockymtnwoodcraft/Instagram: https://www.instagram.com/rockymtnwoodcraftWebsite: https://rockymtnwoodcraft.com/Links from the episode:Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversionThe 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30daysFind out more about Steph -https://www.handmadebosses.com/aboutstephHandmade Bosses Socials:https://www.facebook.com/groups/handmadebosseshttps://www.instagram.com/handmadebosses/https://www.youtube.com/c/HandmadeBosses

In today's episode I’m joined by Sophie to talk to about 6 ways to make more money by doing lessThings we talk about in this episode:Automate as much as possible.Automate your social media by using tools such as Later, or the native Facebook scheduling toolAutomate emails and Etsy messages by using saved snippetsCreate upsells for your items - offer something to add on to an existing purchase by using your variations Create a cross sale - add something of MORE valueOutsourcing - outsource the things you don’t want to do - for example taxes, social media scheduling, reply to non urgent emailsShadow yourself for a week and write down everything you do - and see where you’re wasting timeImplement the 80/20 rule - where 80% of your results come from 20% of your actions. We think we’re busy when we’re not reallySpend a day batch creating - It’s going to save you time, and money in the endIncrease your prices - your pricing may be putting your customers off Perceived value pricing - show your customers that your items are worth the moneyLinks from the episode:Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversionThe 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30daysFind out more about Steph -https://www.handmadebosses.com/aboutstephHandmade Bosses Socials:https://www.facebook.com/groups/handmadebosseshttps://www.instagram.com/handmadebosses/https://www.youtube.com/c/HandmadeBosses