Don White is the President and CEO of Satisfi Labs, an AI-powered chatbot that helps consumers find information, get answers to questions, and even buy tickets to sporting events, theatrical performances, and attractions. In this interview, Don shares how consumer behavior is changing, particularly how people want to engage with a business.

Key takeaways:

• Conversational marketing opens up a dialogue instead of presenting information for consumers to find
• The way that information is delivered is one of the biggest friction points in the guest experience
• Rather than eliminate labor, AI-powered communication can help team members enhance the guest experience in the moment