Elliott Myatt is Managing Director for The Play Company, which designs, manufactures, and installs soft play and interactive installations for family entertainment and leisure facilities. In this interview, Elliott shares many key practices that operators should consider when implementing attractions into a family entertainment center.

Key takeaways:

• Competition drives repeat visitation, leading to loyalty to your business
• Make sure to factor line-of-sight visibility when designing your center
• You should constantly be investing in retrofitting your attractions to increase marketability