The Great Broker
The Great Broker
David Houck
The Great Broker is a podcast featuring honest conversations with top commercial real estate brokers about their careers, decisions, and deals that define greatness in the business. Hosted by a seasoned CRE professional, the show goes beyond headlines to explore what it really takes to build a durable, respected brokerage career — through cycles, competition, and change. No hype. No scripts. Just real stories from real brokers.
Greg Lubar - Vice Chairman, JLL
The conversation covers Greg Lubar's career journey in real estate, from his transition into real estate brokerage to his early success and expansion into global site selection. It also explores his experience in team building, delegation, and maintaining long-term client relationships. The conversation covers the importance of trust and value creation in client relationships, the future of brokerage, the role of AI, the skills needed to become a successful broker, work-life balance, personal life, and giving back, and a rapid-fire lightning round of questions.TakeawaysReal estate career journeyBuilding long-term client relationships Trust and value creation are crucial in client relationshipsThe skill of finding business opportunities is essential for success in brokerageChapters00:00 Career Journey in Real Estate04:46 Early Success and Career Milestones10:04 Expansion into Global Site Selection22:00 Team Building and Delegation29:57 Maintaining Long-Term Client Relationships35:15 The Importance of Finding Business42:32 Becoming a Successful Broker49:05 Personal Life and Giving Back01:00:38 Rapid Fire Lightning Round
May 28
54 min