If you missed the two days of Performance Marketing World Unlocked, we’ve distilled it all into one hour!
In this week’s The Grapevine podcast, Ed and Tom pull out the three hot topics of conversation…
<ul>
 <li>Cookies: how are marketers making the most of the data that’s left?</li>
 <li>Cross-platform attribution: what’s the answer? Will there ever be an answer?</li>
 <li>The intersection between brand and performance: where’s the line in the sand? Can any marketer answer the question, “If I spent more (or less), what would happen?”</li>
</ul>
 
Thank you for listening!
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The cool kids: Leading the herd astray

"I heard it on the grapevine..." Join Dr Ed Barter and Tom Ridges every two weeks as they delve into how consumer behaviour and word-of-mouth can powerfully impact ecommerce marketing strategies. Each episode, they unpack current affairs and marketing news, through a behavioural science lens. For regular listeners, this is the podcast that was "Data for bluffers".