Did you know that a conversation in the pub can drive 200 x more sales than a creative your team has laboured over for weeks? 
 
In this week’s podcast, we delve into what word-of-mouth (WOM) really means in the modern marketing world. 
 
These stats might surprise you ⬇️: 
 
🔥27% sales are driven by WOM 
🔥200 x more sales driven by WOM than traditional ads 
🔥2/3 of WOM happens offline
 
Thank you for listening! &nbsp;
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Performance Marketing World 2023: The wash-up

"I heard it on the grapevine..." Join Dr Ed Barter and Tom Ridges every two weeks as they delve into how consumer behaviour and word-of-mouth can powerfully impact ecommerce marketing strategies. Each episode, they unpack current affairs and marketing news, through a behavioural science lens. For regular listeners, this is the podcast that was "Data for bluffers".