Kasim and Ralph discuss how YouTube has the potential to become the primary social platform for creators. They highlight the vast traffic on YouTube compared to the number of creators, emphasizing its untapped potential.They predict that YouTube will be flooded with creators this year, becoming a hub for various content types, including repurposing from other platforms. And as social media becomes more utilized as a search engine, YouTube could rise as a preferred choice for visual and informative content. Listen to this episode to learn more.Related videos:⏳ Is It Too Late To Start a Podcast? • ⏳ Is It Too Late To Start a Podcast? 📹 Why Every Business Needs a YouTube Channel: The Benefits of Video Marketing with Uzair Kharawala: • 📹 Why Every Business Needs a YouTube ... 🚀 Cracking the YouTube Algorithm for a Successful YouTube Channel: • 🚀 Cracking the YouTube Algorithm for ... 🚀 Unlocking YouTube Ad Success: Understanding Key Metrics for Growth: • 🚀 Unlocking YouTube Ad Success: Under... This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551: • 7 Astonishing Digital Marketing Predi... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTg0UjNRT1ozemNhQWU5XzJfVUU2Wlo4bW5qd3xBQ3Jtc0tueXZacm9kdWplVDNKVVRLZ0JDSU0xaFh3eENuTmpMbVFvNkF5bkNVZzFyWHRuc2IxWWZmUng0a2NDN3diV1lRdmlWTjlvT2lKLW1fU0R6Z0I2dFhINnhkM1FNdEUtdVo0OGZnX1ZadnMtXzg0OGhJRQ&q=https%3A%2F%2Fwww.instagram.com%2Fperpetual_traffic%2F&v=4-eDyyXR7BY" rel="noopener noreferrer"...
Apr 16, 2024
6 min
Senior Client Manager Mel reveals a Media Efficiency Ration (MER) tracking spreadsheet she uses with her clients who do not have Northbeam or another third-party attribution tool. She also shares how to track New Customer MER, and reviews some tools and reports in Shopify that she uses. Listen to this episode now.Download the MER tracking sheet here for FREE: https://sol8.com/download-free-media-...Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💰 How to Identify Your Top Conversion Path Using Northbeam: • 💰 How to Identify Your Top Conversion... 🚀 Using Northbeam to Analyze First Click vs Clicks Only to Boost Omnichannel Marketing: • 🚀 Using Northbeam to Analyze First Cl... 0:00 FREE Media Efficiency Ratio Tracking Sheet5:19 Using By The Numbers to calculate your new customer revenue7:26 Analyzing MER9:34 Analyzing Cohort Retention in Shopify12:37 Analyzing First-Time vs. Returning Customer SalesNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon...
Apr 14, 2024
11 min
Are you thinking about starting a podcast this year? Before taking the plunge, watch this insightful episode with Kasim and Ralph. They discuss if starting one is still worth the risk despite the growing number of podcasts, so check out this episode now so you can make an informed decision. Related video:🎧 How to Turn Your YouTube Channel Into a Podcast With Hector Santiesteban of Amplafy Media: • 🎧 How to Turn Your YouTube Channel In... This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551: • 7 Astonishing Digital Marketing Predi... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn - <a...
Apr 12, 2024
6 min
Regina Bellows reveals a successful Google Ads strategy that boosted Return On Ad Spend (ROAS) by 31% and improved Media Efficiency Ratio (MER), all in just two and a half months!Learn how the StarterPPC team allocated budgets between Standard Shopping and Performance Max campaigns and dived deep into the importance of tracking the MER to gauge campaign success. The strategy also involves focusing the algorithm on popular products to maximize effectiveness with a limited budget, and more. Listen to this episode now.Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit www.starterppc.com for more information. This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL 13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses: • 13% Profit Increase In The Off-Season... Effective Conversion Goal Settings: Make The Algorithm Work For You: • Effective Conversion Goal Settings: M... 0:00 Achieving 31% Google Ads ROAS Increase In 2.5 Months1:58 Campaign breakdown6:58 Adjusting budgets 7:32 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!8:47 Focusing on popular productsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a...
Apr 10, 2024
11 min
John shares the strategy of how he applies hypersegmentation of Standard Shopping campaigns. He reveals his three-step process for maximizing eCommerce visibility and sales in this different variation of the campaign. He does this by sharing a case study on a luggage company, and he shows how this strategy resulted in significant sales growth within weeks. Listen to this episode to learn more about this Google Ads strategy.Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/0:00 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns1:18 Three-Step Process Explained7:38 Scaling small campaigns10:06 Negative keyword strategyThis clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran | PT EP 543: • How to Sell a $250,000 Product with a... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - <a...
Apr 8, 2024
15 min
Kasim reveals a bold prediction about the future of digital marketing in 2024—anticipating a market collapse in the paid media space! Tune in for a thought-provoking discussion on the future of paid media and the emerging trends that could reshape the industry.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551: • 7 Astonishing Digital Marketing Predi... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn - <a...
Apr 6, 2024
8 min
Learn how we boosted a client's direct traffic by an impressive 93%, increased its conversion rate by 30%, and raised its average order value (AOV) by 15% in just three months.Regina Bellows, Executive Director of our sister agency StarterPPC, doesn't only reveal their strategies. She also underscores the significance of focusing on the Media Efficiency Ratio (MER) as relying solely on metrics in the Google Ads dashboard is no longer sufficient due to tracking challenges and the decreasing accuracy of ROAS measurements. Listen to this episode now.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL 13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses: • 13% Profit Increase In The Off-Season... Effective Conversion Goal Settings: Make The Algorithm Work For You: • Effective Conversion Goal Settings: M... 0:00 Achieving 93% Direct Traffic Boost & 30% Conversion Rate Increase with Google Ads1:29 Looking in the dashboard isn’t enough7:16 Diving into the Shopify Analytics tab 9:00 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!10:53 ROAS vs. MER17:21 Positive tailwinds in Google AdsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a...
Apr 4, 2024
17 min
Discover how to efficiently plan with Google Ads Keyword Planner to maximize your ad budget for seasonal swings. Regina Bellows, Executive Director of our sister agency StarterPPC, guides you in utilizing the tool to assess trends. This approach empowers you to make well-informed choices for budget tweaks to avoid wasting money. Listen to this episode now.Related videos on the StarterPPC YouTube channel:Analyzing Keywords to Avoid Wasted Ad Spend: • Analyzing Keywords to Avoid Wasted Ad... Keyword Crash Course! Our Process For Analyzing & Optimizing Search Targeting: • Keyword Crash Course! Our Process For... 4When Your Google Ads Strategy Is Off: Diagnosing An Account Setup Of A Fashion Accessories Brand: • When Your Google Ads Strategy Is Off:... The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL Limited Budget Strategy: Convert Your Bestsellers by Using Your “Worst Sellers” in Google Ads: • Limited Budget Strategy: Convert Your... Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc... 0:00 Using The Google Ads Keyword Planner Tool To Prepare For Seasonal Swings2:23 Importance of researching seasonality before going live3:47 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!6:49 Seasonal trends in keyword searchesNeed help with Google Ads? Get your FREE action plan here: <a...
Apr 2, 2024
8 min
The GAds Girls are back! And they're here to share valuable tips for creating successful Google Ads lead generation campaigns. From leveraging tools like Microsoft Clarity to tracking button clicks, understanding user behavior, and optimizing forms, they cover crucial aspects of lead gen success. Mel, Carmen, and Leandra emphasize the importance of CRM utilization, providing examples and strategies to make the most of your data. With a festive touch and practical insights, this is a must-listen for anyone aiming to elevate their lead generation game.0:00 Top Tips for Running Successful Lead Generation Ads from the GAds Girls0:41 Using Microsoft Clarity2:37 Tracking button clicks7:43 Optimizing the lead forms10:08 The importance of having a good CRM12:44 Remarketing strategies for lead generationNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...
Mar 31, 2024
11 min
Join our Specialists Manager, Glen Wilson, Senior Google Ads Strategist, Colby Doyle, and Google Ads Strategist, Usama Khan, as they share their Black Friday Cyber Monday (BFCM) strategies and results for Google Ads. They touch on year-over-year comparisons, budget adjustments, and a script for categorizing products. They also share insights about adjusting Target ROAS using the Google mobile app as a guide, aiming for profitability. Listen to this episode now and dive with our Google Ads experts on the success of their strategies and plans for future optimizations.0:00 Google Ads Black Friday Cyber Monday (BFCM) Strategies & Results3:45 Using a FlowBoost labelizer script6:18 Utilizing the Google mobile app for setting your tROAS15:53 Usama’s BFCM strategies and results20:22 Running PMax campaignsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...
Mar 29, 2024
16 min
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