The Gift Club Show
The Gift Club Show
Hadie Perkas
Interviews and thought leadership from around the world on employee engagement, loyalty, rewards & gift cards
A deep dive into the hidden environmental cost of a physical gift card
Our founder, Hadie, chats to Graham Lycett, Founder of Green Gift Cards, about the wider issues of brands taking on responsibility, recycling and the magnitude of waste humans create. Graham says, “We as consumers can only buy what is put in front of us – we are too busy or lazy to hunt out greener alternatives, we want the convenience without the guilt. So it’s the brands and retailers burden to present those alternatives to us. They also need to look at the life cycle cost both monetarily and from an environmental impact point of view – we need a brand to carry out the exercise to determine if a JIT model is better all-round than the current high volume procurement model. And as consumers, if we want to affect the wider greener issues we need to waste less – the statistics for unwanted Christmas gifts of which more than 6% make it to landfill is frightening.”
Jan 11, 2022
16 min
How Social Employment is the new phrase for aligning communities with employee engagement
Our Founder, Hadie, chats to Nik, Co-Founder of SEE Rewards about how local companies must start to adopt an 'all in it together' social employment attitude to extend the engagement of employees and customers.
Jan 11, 2022
10 min
How can Employers get more Involved in Bringing Business to Local Retail and Hospitality
Our Founder, Hadie, interviews Maddy Alexander-Grout, the brains behind the business app, My VIP Rewards, that supports SME’s with their business ecosystem from rewarding their employees, advertising, customer loyalty and more….  
Jan 11, 2022
12 min
Q&A with Dhun Karai who is Spearheading the Australian Gift and Prepaid Card Association
The Gift Club have been following the launch of the new Australian Gift and Prepaid Association for a while now and we are proud to share a Q&A with Dhun Karai, Partner Financial Advisory at Grant Thornton, Australia who is spearheading the creation and delivery of the new trade association for the Australian market.
Jul 6, 2021
6 min
A conversation with a Loyalty Expert - Insights retail loyalty teams should be looking out for to pre-empt a customer erring towards disloyalty
Lia is a Loyalty and Data-Driven Marketing Expert Spanning 20 Years of Experience in the Retail and Financial Services Industries Our Founder, Hadie, also chats to Lia about how retailers should be leveraging their data to drive consumer behaviour and the innovative ways grocery stores should prepare to use data, knowing that consumer behaviour is now less predictable
Jul 6, 2021
11 min
How to engage and empower employees to take care of their own mental health and wellbeing
There is a huge gap in the corporate space in terms of understanding how we should engage and empower employees to take care of their own mental health and wellbeing to prevent issues from occurring.  Our founder, Hadie, has the pleasure in meeting Kathy Heath, Founder and Director of Healthy Minds Club, a brand new positive mental health company dedicated to empowering its customers to prevent mental health issues & to truly thrive.
Jul 6, 2021
13 min
Steve Hoban, CEO of Suresite shares his learnings and experience of launching the first loyalty program in Africa
Our Founder, Hadie, meet Steve Hoban, CEO of Suresite who shared his learnings and experience of launching the first loyalty program in Africa It’s a great interview for the ears of #retailers looking to implement their own '#loyaltyprograms. There are some fabulous tips and advice built on solid experience when he led the marketing teams at 𝗣𝗶𝗰𝗸 𝗻 𝗣𝗮𝘆 𝗮𝗻𝗱 𝗟𝗮𝗸𝗲𝗹𝗮𝗻𝗱 Steve says “𝙄𝙩 𝙙𝙤𝙚𝙨𝙣’𝙩 𝙝𝙖𝙫𝙚 𝙩𝙤 𝙗𝙚 𝙚𝙭𝙥𝙚𝙣𝙨𝙞𝙫𝙚 𝙩𝙤 𝙗𝙚 𝙖 𝙨𝙪𝙘𝙘𝙚𝙨𝙨𝙛𝙪𝙡 𝙡𝙤𝙮𝙖𝙡𝙩𝙮 𝙥𝙧𝙤𝙜𝙧𝙖𝙢 𝙗𝙪𝙩 𝙜𝙚𝙩 𝙩𝙝𝙚 𝙧𝙞𝙜𝙝𝙩 𝙜𝙧𝙚𝙖𝙩 𝙥𝙖𝙧𝙩𝙣𝙚𝙧 𝙩𝙤 𝙝𝙚𝙡𝙥 𝙮𝙤𝙪 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙞𝙩”
Mar 8, 2021
16 min
The Depths of Consumer Data Psychology to win Loyalty
Our Founder, Hadie Perkas, chats to Ben Rachel, Founder of Soul, a London based customer engagement agency who take a deep dive into consumer data psychology and the sub conscious drivers of consumer behaviour. They go right under the skin of how retailers can strengthen their engagement and improve loyalty by getting a full understanding of their customers’ need states. It’s a fascinating listen!
Jan 22, 2021
11 min
"In 2021 Gift Cards will be literally everywhere" - the never ending growth of gift cards - a European perspective
Our Founder, Hadie Perkas, chats to Gaetano Giannetto, Founder of long standing Epipoli, an Italian based prepaid payment network agency where they chat about the European gift card market, innovation and how retailers can improve their customer engagement”.
Jan 22, 2021
8 min
Race against time - Introducing a digital gift card program to a Shopping Centre in Canada in 5 months with Jason Caine
We meet Jason Caine, Director – Prepaid & Guest Experience Programs at Oxford Properties Group. Who tells us the positive story of how he worked with his team & partners through Covid to ‘get stuff done’ and introduce a digital program in 5 months.
Jan 22, 2021
14 min
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