In this episode, Dan runs us through the different platforms and what they sell over in CES Santa Barbara.We also define DIY vs DIFM, and focus greatly on the value that an experienced crew at a supply house can lend to this field.Once you have the right products, training, and salesmanship, the key is to simply charge what you're worth! Easier said than done in today's market, but if you add enough value, you should be able to charge what you want.