On this episode of The General Idea podcast we look at the intial business planning process as well as the the ongoing strategic management process to help business owners develop a strong, fruitful business.

On this episode of The General Idea podcast, we discuss the value of the strategice management/planning process and how strategic testing helps us to stay on track, to optimize performance, and to increase our probability of long-term viability.

On this episode of The General Idea podcast we discuss how post-modern society is redefining certain terms and that redefinition is, in some instances, contributing to the dehumanization of how we live, work, and play together in human society.

On this installement of The General Idea Podcast we discuss the value of developing a specific communication skill: comprehension. Everyone understands the importance of communication, but with that comes the very real need to understand what has been said or read, so that an appropriate and effective response can be formulated.

In this edition of the General Media Consulting we discuss the grief that American entrepreneurs have related to destructive industries in our society and how our grief can direct our attention and resources building socially responsible businesses that make the world better, and reclaim ground that has been lost to the darkness of oppression and exploitation.

In this episode of The General Idea we discuss the business cycle and ways to smooth the cycle in order to increase your peace of mind as an entrepreneur while increasing your overall revenue.

In this edition of The General Idea Podcast we discuss the importance of snake lessons and dove lessons in our personal and professional development for business + life.

In this edisode of The General Idea to topic of business setbacks is discussed. How can we see the unseen? Make good decisions in clutch situations? What does it look like to be able to endure difficult circumstances consistently well in the midst of adversity?

In this edition of The General Idea Podcast, we discuss making wise choices and using our sovereign will to fulfill our purpose in business and in life.

In this edition of The General Idea podcast we discuss three different types of customers and how to serve each well in order to help our businesses flourish. In the third approach we explore an innovative concept in business strategy that intentionally disrupts the status quo in a way that will help you capture "uncontested market space."