This podcast episode explores the impact of generative AI on digital marketing, particularly for franchises. Christian Ward, Chief Data Officer at Yext, emphasizes the importance of well-structured data for businesses. He believes generative AI can revolutionize marketing by automating tasks and personalizing content at scale. While acknowledging potential challenges like data quality and bias, Ward sees generative AI as a powerful tool to improve marketing outcomes.We hope you enjoy the show!

Join us for the fourth episode of The Franchise Edge! In this episode, Jamie Adams, Chief Revenue Officer at Scorpion, has an illuminating conversation with Ben Fox, President of ProNexis.Fox is an expert in customer experience and the two talk about the importance of online scheduling, AI chat, and answering the phone when someone calls your business.We hope you enjoy the show!

Join us for the third episode of The Franchise Edge! In this episode, Jamie Adams, Chief Revenue Officer at Scorpion, has an insightful conversation with Jennifer Herskind. Jennifer is the CMO of Propelled Brands, the multi-brand franchiser of FASTSIGNS®, SIGNWAVE®, NerdsToGo® and Suite Management Franchising, LLC, the parent company of MY SALON Suite® and Salon Plaza®.

Join us for the second episode of The Franchise Edge! In this episode, Jamie Adams, Chief Revenue Officer at Scorpion, has a powerful conversation with Saunda McDaniel, owner of Mr. Rooter of Sonoma County. McDaniel has over 25 years of experience as a business owner. Together, she and Adams discuss the importance of networking in your industry, expanding your franchise, and relying on your business relationships to tackle unique challenges. We hope you enjoy the show! 

Join us for the first episode of The Franchise Edge! In this episode, Jamie Adams, Chief Revenue Officer at Scorpion, sits down with longtime friend and fellow marketing expert Meg Roberts,  CEO and President at the Lash Lounge. Together, they discuss how marketing plays a role in franchise development and franchise sales, brand experience in the franchise arena,  some of the challenges small businesses experience, and more! We hope you enjoy the show!