Send a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're talking about ecosystem-led growth and how to transform partnerships into your company's fastest-growing revenue engine. I'm joined by Juhi Saha, the CEO of Partner 1, a passionate, curious engineer who fell into partnerships and has now helped hundreds of companies, from high-growth startups to global giants like Micro...

Send a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're talking to a true serial entrepreneur who was fired by his father, started an agency in the middle of a recession, and grew it into a three-time Inc. 500 company. I'm joined by Jon Tsourakis, President and Chief Revenue Officer at Ayova, to get his unconventional playbook for the agency world. Jon is a seasoned...

Send a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're cutting through the noise on brand trust in the AI era and getting straight to why human creativity is more critical than ever. I'm joined by Shawn Perritt, the VP of Brand Strategy and Creative at Acquia, to break it down. With over 20 years of experience building brands for giants like Microsoft, IBM, and Coca-Cola, S...

Send a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we are joined by Lindsay Tjepkema, founder of Human Brands Win and former VC-backed founder and CEO of Casted, the first B2B podcasting platform. After raising $30 million and scaling Casted to a 50-plus person team, Lindsay had a powerful realization: the industry's obsession with growth hacks and playbooks is a trap. ...

Send a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and especially in and around the SaaS growth models. Today we continue our Revenue Architecture series and are joined by Kerry Curran, Chief Revenue Officer and founder of RBMA (Revenue-Based Marketing Advisors). With over 20 years of experience in the digital marketing and agency world, Kerry has made it her mission to transform agencies fro...

Send a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're joined by Bruce Scheer, co-founder of ValuePros.io, a firm dedicated to helping revenue teams nail their story, prove their impact, and deliver buyer experiences that buyers love. With a mission to "inspire others to inspire others," Bruce brings a wealth of experience from working with some of the biggest names in the...

Send a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we are joined by James Hornick, former Chief Growth Officer at HireWell, quantitative options trader, sci-fi author, podcast host, and self-proclaimed number three ranked sarcastic commenter on LinkedIn. James brings a refreshingly honest and unconventional perspective to professional development. With a 20+ year ...

Send a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're joined by Dinuka Wijesinghe, the GTM Doctor and founder of Serendum Strategies. With a PhD in astrophysics and six years of experience mastering go-to-market at scale at Google, Dinuka brings a unique blend of academic rigor and practical, in-the-trenches experience. He shares his core thesis: when it comes to g...

Send a text In this episode of the Force & Friction podcast, we're joined by Lorenzo Serva, Senior Manager of Customer Success at Dynatrace and recognised as the APAC CSM of the Year. With over a decade of experience leading CS teams across Australia, New Zealand, ASEAN, and India, Lorenzo shares his expert insights on one of the most critical and often broken processes in SaaS: the handoff from sales to customer success. We explore why this handoff is so prone to failure, the unique chal...

Send a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're diving deep into community-led growth and movement building with Jared Robin, the co-founder and CEO of RevGenius. Jared has built something truly remarkable, growing RevGenius from zero to nearly 60,000 members over the past four and a half years, creating the largest and most influential GTM community in the world. W...