The FODcast
The FODcast
Tim Roedel and James Hodges
Crafting Community in a Digital Age: Vivo Barefoot's Approach to Modern Commerce with Steve Irwin
59 minutes Posted May 21, 2025 at 5:00 am.
Introduction to Steve Irwin and Vivobarefoot
The Rise of D2C Commerce
Technology Evolution and Platform Decisions
Building Internal vs External Tech Teams
The Power of Brand Authenticity
Community Building and Customer Loyalty
Three Areas of Investment for D2C Brands
The Importance of Brand Identity
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59:21
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Show notes
"If you touch it, you can trust it." In this episode of The FODcast, we’re joined by Steven Irwin – Chief Commercial & Technology Officer at Vivobarefoot - to explore how today’s most progressive D2C brands are blending technology, purpose, and people to drive long-term growth. With leadership experience at ASICS, Hunter Boots, Wolverine Worldwide, and more, Steve brings a unique, cross-functional perspective on what it takes to build authentic, resilient brands in an increasingly c...