The Future of E-Commerce: Gen Z, AI, and the Rise of Unified Retail with James Brooke from The FODcast

The FODcast

Tim Roedel and James Hodges

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The Future of E-Commerce: Gen Z, AI, and the Rise of Unified Retail with James Brooke

52 minutes Posted Mar 5, 2025 at 8:00 am.

Introduction to the Future of Digital Commerce

Meet Tim Roedel and James Brooke

Tim's Transition to MAPP CEO

The Importance of Customer Experience in Retail

The Evolution of Customer Experience

The Attention Economy and Consumer Engagement

The Power of Social Media in Product Discovery

Understanding Product vs. Service Dynamics

Gen Z and Millennial Expectations

Data and Privacy Challenges in Retail

Overcoming Data Privacy and Compliance Issues

The Role of AI in Enhancing Customer Interactions

Future Trends and Predictions in Digital Commerce

Practical Advice for Retailers to Engage Gen Z

Conclusion and Final Thoughts

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The latest episode of The FODcast is here, and this time we’re joined by James Brooke, CEO of MAPP Digital, and a true industry veteran with over 31 years of experience in digital commerce. Having witnessed the sector’s transformation first-hand, James shares his insights into where digital commerce is headed next, what businesses must do to stay ahead, plus a deeper dive into: Gen Z who are rewriting the rules of online shopping, meaning traditional strategies no longer cut it. Social medi...

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