Show notes
Rob and Trevor unpack the real truth behind successful fundraising events, why “fundraising is an AND game, not an OR game,” and how organizations can reduce burnout, retain donors, and design smarter, more intentional events that raise more money.Trevor and his team at HGA have supported thousands of fundraising events and helped raise millions, giving him a deep, data-backed perspective on what actually works. From redefining what an event is, to avoiding the most common preventable mistakes, to creating donor experiences that actually build long-term loyalty—this conversation is full of actionable insight.CHAPTERS00:00 – Welcome to The Focused Fundraiser00:39 – Introducing Trevor Nelson of HGA Fundraising01:47 – Trevor’s background & how he fell into fundraising03:13 – The most common preventable event mistake04:47 – Micro vs. macro events: why smaller can be more impactful05:22 – Fundraising as an AND game, not an OR game06:38 – Avoiding fundraiser burnout & protecting your energy09:23 – How events impact donor retention11:28 – Messaging & stewardship after the event11:57 – What’s working in events heading into 202613:30 – Stop nickel-and-diming: be bold in the ask15:57 – Misconceptions nonprofit leaders have about events18:17 – Redefining “events” & operating on a budget20:11 – Trevor’s #1 tactical takeaway for fundraisers21:31 – Closing & where to connect with Trevor
