The First Customer
The First Customer
Jay Aigner
The First Customer - Resilience, Niches, and the Long Game in Fintech with Founder Nicky Senyard
21 minutes Posted Jul 30, 2025 at 1:00 pm.
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Show notes
In this episode, I was lucky enough to interview Nicky Senyard, CEO and founder of Fintel Connect. Nicky shared the journey behind Fintel Connect—a digital acquisition platform that helps financial institutions across North America grow their customer base through affiliate marketing. She explained how the platform acts like the “plumbing” between banks and publishers like NerdWallet or Credit Karma, using a CPA (cost-per-acquisition) model that rewards performance and delivers real va...