"The most expensive labor your customer pays for is the labor they have to do twice."This week, Tim sits down with Gideon Honeycutt (Sales Rep for Valor and Blaze King) for part two of our mini-series on specialty installation. Products are sold through more channels every year, and labor has become the one thing big box stores, e-commerce, and AI can't take from a hearth dealer. Tim and Gideon explain why installation deserves the same care as the rest of your business.In this episode, Tim and Gideon discuss: Why a dealer can survive losing its top manufacturer, but losing its installers could end the business. How treating labor as a commodity or a "line on the invoice" leads to price objections, and why you can price match on product without price matching on labor. How average installed price ranges, bundled quotes, and detailed scopes of work help you sell labor with confidence, and why salespeople should earn commission on the whole project.Don't miss this conversation about turning your installation department from an afterthought into your biggest competitive advantage and profit center.Links from this episode:Part One: https://itsfiretime.com/2026/09/22/episode-360-specialty-installation-is-your-number-one-asset-part-1/——Links from this episode:WhyFire Pro: http://whyfire.com——Watch this podcast on YouTube: https://youtu.be/zfnLXuWOrVIListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2Read The Fire Time Magazine: https://www.itsfiretime.com/magazineSubscribe to The Fire Time Magazine: https://itsfiretime.com/subscribeSupport The Fire Time Podcast financially: https://www.itsfiretime.com/joinWant to get more fireplace leads for your company? Check out: https://findmyfireplace.co