
While we prepare Season 17 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. This week, Tim closes out the series reacting to an article he wrote titled, "What's Your Return on Luck?" (released in the September 2023 issue of The Fire Time Magazine).
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Watch this podcast on YouTube: https://youtu.be/zHWgsvOqgP4
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268
Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2
Read The Fire Time Magazine: https://www.itsfiretime.com/magazine
Subscribe to The Fire Time Magazine: https://itsfiretime.com/subscribe
Support The Fire Time Podcast financially: https://www.itsfiretime.com/join
Want to get more fireplace leads for your company? Check out: https://findmyfireplace.com
Sep 1
25 min

While we prepare Season 17 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Peter Parsons titled, "Tomorrow's Customer" (released in the March 2026 issue of The Fire Time Magazine).
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Watch this podcast on YouTube: https://youtu.be/0k9by8widxE
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268
Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2
Read The Fire Time Magazine: https://www.itsfiretime.com/magazine
Subscribe to The Fire Time Magazine: https://itsfiretime.com/subscribe
Support The Fire Time Podcast financially: https://www.itsfiretime.com/join
Want to get more fireplace leads for your company? Check out: https://findmyfireplace.com
Aug 25
19 min

While we prepare Season 17 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Zack Estes titled, "3 Tips for Increasing Throughput" (released in the January 2025 issue of The Fire Time Magazine).
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Watch this podcast on YouTube: https://youtu.be/Qww9sUsJwnU
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268
Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2
Read The Fire Time Magazine: https://www.itsfiretime.com/magazine
Subscribe to The Fire Time Magazine: https://itsfiretime.com/subscribe
Support The Fire Time Podcast financially: https://www.itsfiretime.com/join
Want to get more fireplace leads for your company? Check out: https://findmyfireplace.com
Aug 18
24 min

While we prepare Season 17 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Gideon Honeycutt titled, "Enjoy Being Wrong" (released in the May 2026 issue of The Fire Time Magazine).
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Watch this podcast on YouTube: https://youtu.be/eH5UjHyObGU
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268
Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2
Read The Fire Time Magazine: https://www.itsfiretime.com/magazine
Subscribe to The Fire Time Magazine: https://itsfiretime.com/subscribe
Support The Fire Time Podcast financially: https://www.itsfiretime.com/join
Want to get more fireplace leads for your company? Check out: https://findmyfireplace.com
Aug 11
18 min

While we prepare Season 17 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Dave Anderson titled, "Build Careers, Not Just Crews" (released in the February 2026 issue of The Fire Time Magazine).
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Watch this podcast on YouTube: https://youtu.be/20FLyJLvKC8
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268
Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2
Read The Fire Time Magazine: https://www.itsfiretime.com/magazine
Subscribe to The Fire Time Magazine: https://itsfiretime.com/subscribe
Support The Fire Time Podcast financially: https://www.itsfiretime.com/join
Want to get more fireplace leads for your company? Check out: https://findmyfireplace.com
Aug 4
25 min

While we prepare Season 17 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Casey Harvey titled, "The Revenue Triangle" (released in the December 2025 issue of The Fire Time Magazine).
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Watch this podcast on YouTube: https://youtu.be/owkiavo_JFs
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268
Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2
Read The Fire Time Magazine: https://www.itsfiretime.com/magazine
Subscribe to The Fire Time Magazine: https://itsfiretime.com/subscribe
Support The Fire Time Podcast financially: https://www.itsfiretime.com/join
Want to get more fireplace leads for your company? Check out: https://findmyfireplace.com
Jul 28
20 min

While we prepare Season 17 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Allen Newby titled, "Wisdom from the Warehouse" (released in the February 2026 issue of The Fire Time Magazine).
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Watch this podcast on YouTube: https://youtu.be/BvRYJKv5v-QListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2Read The Fire Time Magazine: https://www.itsfiretime.com/magazineSubscribe to The Fire Time Magazine: https://itsfiretime.com/subscribeSupport The Fire Time Podcast financially: https://www.itsfiretime.com/join
Want to get more fireplace leads for your company? Check out: https://findmyfireplace.com
Jul 21
23 min

While we prepare Season 17 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Clay Dennis titled, "Four Ways to Get a Higher Return on Your Marketing Dollars" (released in the June 2026 issue of The Fire Time Magazine).
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Watch this podcast on YouTube: https://youtu.be/VPYc1089JDU
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268
Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2
Read The Fire Time Magazine: https://www.itsfiretime.com/magazine
Subscribe to The Fire Time Magazine: https://itsfiretime.com/subscribe
Support The Fire Time Podcast financially: https://www.itsfiretime.com/join
Want to get more fireplace leads for your company? Check out: https://findmyfireplace.com
Jul 14
22 min

"You'd think eight out of ten people walk out with an estimate. Once you actually track it, it's under twenty percent every single time."
In this episode, Tim closes out season 16 with the show's traditional Q&A—answering the sharpest questions listeners submitted while he was on the road teaching, including some real pushback on the systems he preaches. It's the practical, put-it-into-practice cap on everything the season covered.
In this episode, Tim covers:
- Why customers wander the showroom pointing at random fireplaces—and how nailing step two makes those distractions vanish
- The case for never correcting a customer who asks for the "wrong" product—because being right isn't the same as making the sale
- How to give a firm installation date on-site even when you're at the mercy of back orders and outside trades—and why "yellow zone, red zone" keeps your crew from ever going home early
Don't miss Tim's raw take on why door swings are his favorite metric, why AI now makes tracking them effortless, and the Stephen Covey fish-tank lesson that explains how he juggles a full plate without letting the big rocks get buried—listen for the honest admission that his discipline exists precisely because he doesn't have it all figured out.
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Links from this episode:
WhyFire Fireplace Al Visualizer: https://whyfire.com
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Watch this podcast on YouTube: https://youtu.be/s_4bXhz2wiw
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268
Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2
Read The Fire Time Magazine: https://www.itsfiretime.com/magazine
Subscribe to The Fire Time Magazine: https://itsfiretime.com/subscribe
Support The Fire Time Podcast financially: https://www.itsfiretime.com/join
Jul 7
1 hr 1 min

"We are the immovable number two. And it's okay being the immovable number two."
In this episode, Tim sits down with Dan Bonner (Vice President of Residential Sales, ICC Chimney) to unpack how a privately owned chimney company turned restraint into its sharpest competitive edge. Dan's spent the last six years steering through a pandemic boom, a workforce that doubled, and tariffs that erased two weeks of work overnight.
In this episode, Tim and Dan cover:
- Why chimney *should* be a commodity—and how ICC deliberately makes theirs anything but by refusing to sell through hardware stores or big box.
- The "boss versus leader" image Dan keeps in his head, and how he kept a frustrated team from walking out when every tariff solution got scrapped a day later.
- Twenty-plus years of distributor relationships built entirely on handshakes—zero written contracts, anywhere in North America.
Don't miss Dan's masterclass on the value wedge and the discipline of staying the "immovable number two"—a clear-eyed argument that constraints don't starve a business, they focus it, and that chasing every opportunity is how good companies die of indigestion.
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Links from this episode:
Marketing Warfare: https://a.co/d/07Z9jdqN
Fire Time Podcast Q&A Episode: http://itsfiretime.com/ask
——
Watch this podcast on YouTube: https://youtu.be/y3-1wAHxxbA
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268
Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2
Read The Fire Time Magazine: https://www.itsfiretime.com/magazine
Subscribe to The Fire Time Magazine: https://itsfiretime.com/subscribe
Support The Fire Time Podcast financially: https://www.itsfiretime.com/join
Jun 30
1 hr 2 min
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