"The most depressed, anxious, addicted, and self-destructive generation in American culture—we created this world."In this episode, Matt Bradley (Partnership Manager at WhyFire and Editor of The Fire Time Magazine) makes a provocative argument from his 2026 HPBExpo class: the reason you can't hire or inspire young workers isn't pay, schedules, or time off—it's a culture that's stripped them of meaning. He traces the problem back to Nietzsche and offers an ancient antidote.In this episode, Matt covers:- Why higher pay, flexible schedules, and more paid time off won't fix your hiring problem—and what young people actually crave instead.- The "fortitude formula"—moral purpose times sources of strength—and how Viktor Frankl found meaning in a concentration camp.- Concrete interview questions and shop-floor practices that work, including why you should drop the sarcasm and never assume Gen Z is lazy.Don't miss this one if you've ever caught yourself blaming "kids these days"—Matt argues that mindset is just an easy way to let yourself off the hook, and he hands you a practical playbook to mentor the most capable hires you've been overlooking.——Links from this episode:WhyFire Fireplace AI Visualizerhttp://whyfire.com——Watch this podcast on YouTube: https://youtu.be/nBRD5lY_m7kListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2Read The Fire Time Magazine: https://www.itsfiretime.com/magazineSubscribe to The Fire Time Magazine: https://itsfiretime.com/subscribeSupport The Fire Time Podcast financially: https://www.itsfiretime.com/join