Curious, agile, and creative. These are the characteristics that helped Elena Suarez build an influencer marketing program from ground zero for Pierre Fabre USA.Rewind to 2019, Elena took on her biggest challenge to date. With no pre-existing internal PR department or influencer program, Elena developed and executed an influencer marketing strategy for Pierre Fabre USA’s extensive portfolio of prestigious brands including Eau Thermale Avène, Klorane, René Furterer and Glytone.In this podcast episode, you'll hear how the skills that Elena picked up during her influencer marketing career helped her overcome big challenges — like pivoting strategies during the pandemic and convincing her CMO that Derm's dancing on TikTok would actually work.During the conversation, Elena also sharesThe biggest myths in influencer marketing The importance of trusting your creativity The power of building influencer relationships (and why you shouldn’t underestimate it!)The significance of ownable momentsThe number one way to convince your executive team that your influencer program is worth it Keep up with Elena by connecting with her on LinkedIn & Instagram. Know another Rockstar in influencer marketing? Let's get them on the show! Email us at [email protected]. 

In this episode, Pierre-Loic sits down with Tiffani Carter, VP of Integrated Marketing at Thrive Causemetics, to discuss Tiffani’s transition to her new role (from Shiseido to Thrive Causemetics), the collapse of the marketing funnel, and the essential role influencers now play in driving conversion. During the conversation, Tiffani shares the following,The value in fostering a strong brand community The need for data to make decisionsThe collapse of the marketing funnel - and what that means moving forward.The correlation between eCommerce and influencer marketing (hint: has to do with creators!)How to scale without breaking the magic of the brand Tell us what you thought of this episode by emailing us at [email protected]. 

This conversation was too juicy, so we had to split it into two parts! In this episode (part 2), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss brands succeeding on TikTok and what the platform has in store for the future. During the conversation, Dustin and Amy shareSpecific examples of brand performing well on TikTokWhat they’re most excited about at TikTok 3 creators every beauty brand should keep their eyes on Tell us what you thought of this episode by emailing us at [email protected].

In this episode, Pierre-Loic sits down with Tomei Thomas, CEO at Beekman 1802, to discuss the secret sauce to the skincare brand’s omnichannel strategy. Tomei will break down how Beekman 1802 navigates its various commerce channels (including the Home Shopping Network, Ulta Beauty, and its own DTC site!) and how prioritizing a diverse commerce set created a winning strategy for the brand.    During the conversation, Tomei sharesHow word-of-mouth marketing is at the core of the business The value of using core values in every aspect of the business How to effectively use TikTok to drive business goalsThe future of selling beauty productsTell us what you thought of this episode by emailing us at [email protected]. 

In this episode, Pierre-Loic sits down with Chira Schaad, VP of Content and Services at L’Oréal, to discuss how L’Oréal is approaching social commerce and what new platforms the company is testing. Chira will lay out the definition of social commerce at L’Oréal and explain the nuances of creators (hint: not every creator should sell for your brand). During the conversation, Chira shares:How L’Oréal tests and leans into solutions that make sense (i.e. L’Oréal’s Pinterest Pilot)How brands can help creators by being authentic The future of the customer experience of buying beauty productsTell us what you thought of this episode by emailing us at [email protected]. 

This conversation was too juicy, so we had to split it into two parts! In this episode (part 1), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss how TikTok differs from other social platforms and how your brand should approach creators on TikTok. During the conversation, Dustin and Amy shareHow TikTok makes creators feel safe How creators and brands need to be brave on the platformHow to approach creators with your brand’s story and valuesTell us what you thought of this episode by emailing us at [email protected]. 

Influencer marketing is maturing as a channel and impacting all stages of the purchase funnel including conversion. As social commerce, the creator economy, and eCommerce continue to rapidly gain traction, how should you think about the role of influencers in driving sales for your brand? How do these new conversion points fit within your overall commerce mix? What opportunities and risks should you be prepared for? What questions should you be asking?  In this series, host Pierre-Loic Assayag, CEO of Traackr, speaks with top executives to unpack the convergence of influencers and commerce, provide guidance on effectively measuring its impact, and forecasting what comes next. This season's lineup: The power of the creator with Chira Schaad, L’OréalPT 1 Being brave on TikTok with Amy & Dustin, TikTok PT 2 Being brave on TikTok with Amy & Dustin, TikTok Managing a diverse set of commerce channels with Tomei Thomas, Beekman 1802Breaking away from the funnel with Tiffani Carter, Thrive CausemeticsMake sure to tune into the full season, and tell us what you think by emailing us at [email protected]. 

In this episode of The Fast Traack, we are speaking with Minter Dial, a professional speaker, storyteller, consultant and veteran executive, with a 16-year high-profile career at L’Oréal. He’s a specialist on new tech, branding and leadership and is regularly cited as a major influencer, including being a 2020 global top 20 influential figure in marketing. He is the author of four books, including You Lead, which is what brings us together today. You Lead explores how leadership needs to evolve to create sustainably successful businesses. Minter unravels what it will take for leaders to thrive today’s complex, fast paced, noisy world. It’s a deeply personal essay that presents a new approach to leadership that requires better understanding ourselves, being vulnerable and living our values. 

In this episode of The Fast Traack, we speak with Thierry Lonziano, Senior Vice President, Global Marketing & Communication Director at Peugeot about the transformation of a brand and rebuilding a global marketing organization from the ground up. 2020 has tested the foundation of every brand on the planet. COVID-19 has been a forcing function in digital transformation, challenging marketing leaders to reevaluate every aspect of their strategies. Over the last few years, Peugeot has been on a transformative journey. As part of that journey, Lonziano has led the brand through a major renovation of its marketing organization. Join us as we explore how Lonziano approached this reinvention of marketing at one of the world’s automotive leaders. 

In this episode of The Fast Traack, we speak with Akash Mehta, founder of Akash Agency, a modern digital agency for conscious brand building and co-founder of Fable & Mane, a hair wellness brand that launched in the midst of COVID-19 and is finding success thanks to a strategic digital vision. Akash brings a wealth of experience to his new brand after having built global earned media strategies for leading beauty organizations including Dior and Estée Lauder Companies. We talk about how established brands are (or should be) rapidly undoing their old ways. We also explore how digitally native brands (DNB) are shifting their strategies in response to our new reality. Lastly, we explore the outer limits of these new strategies. Can a new billion dollar business be built on an entirely digital platform?