The Extra Shot
The Extra Shot
May King Tsang & Amanda Webb
Ready for a wild ride through the ever-changing world of Digital Marketing? Meet May King Tsang and Amanda Webb as they unravel the latest digital marketing trends and social media news. They'll keep you in the loop with the latest news so that you can continue your online marketing success. Hold on tight, they always deliver top-notch insights but they don't always agree.
019 - Engage Like No One Is Watching
Would you like to engage like no one was watching? Back in September, it was rumoured that Instagram would let you hide your post engagements from other people.  It doesn't seem to have been rolled out but would it be a good thing? Do you fear engaging with accounts? Maybe you worry about a backlash? Maybe you just can't keep up with replies? Maybe you prefer a one-2-one conversation in direct messages. This week we revisit that news story, plus my favourite internet winner story of the year. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 27, 2023
34 min
018 - Now That Tagfest Is Upon Us
Back in August we reported on a new feature which thankfully, doesn't seem to have made it to Instagram yet. The feature would allow you to quickly tag multiple people in a post. Who loves to be tagged in irrelevant Instagram posts? Not me! But Meta seems keen on tagging and there isn't a day that passes that I don't get a notification that I've been tagged, with everyone, in a Facebook group or on a Facebook page. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 20, 2023
16 min
017 - Has Twitter/X Changed Since August?
Amanda looks back on a 'classic' episode where we see Twitter change it's name to X. Were we impressed? Maybe not but Barbies extensive marketing did get out praise, and we had a disagreement about Nike. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 13, 2023
52 min
016 - FOMO Is Not Just For Starters
Businesses are great at promoting their events and launches before they happen, but they often forget to promote them during and after. May King tells us why this is a crucial part of FOMO creation. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 4, 2023
24 min
015 - Would You Take A Whole Week Out To Plan Your Business?
Amanda took a week out of the regular day-to-day of running her business to plan the future of the business. Did it work? What did she do? What did she learn? May King asks her all the questions Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 28, 2023
25 min
Bonus - Social Media Links In Google Business Profiles?
In this bonus episode, May King and Amanda discuss the addition of social links to Google Business Profiles. Why is linking to social important? Why are Google Business Profiles important? Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 25, 2023
10 min
014 - Wagatha Christie Your Instagram Marketing
Instagram is officially testing a new feature that will let you share your stories with select groups of people. A fabulous feature for businesses that serve more than one type of customer. Plus this week's internet winner is a bunch of Twitter/X users who are quietly protesting one of the platform changes. The loser is a rather bizarre TikTok Meme generator Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 23, 2023
33 min
013 - You don't need an event to get FOMO
FOMO is usually associated with an event. Whether it's a launch, an online summit or an in-person meet-up, people who don't attend get the FOMO. But FOMO creator and co-host May King tells us that you can actually create FOMO about anything you do. And she tells us how. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 16, 2023
21 min
Bonus - Do you care if you don't get personalised ads on social?
Reddit is taking away the ability to opt-out of personalised ads on the site. Except for in some countries (we're guessing EU countries). It says that users will see better, more relevant ads as a result. Which is great for advertisers, but do people really care if they see relevant ads? We're not sure... Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 11, 2023
12 min
012 - Would You Pay To Get Rid Of Ads On Social?
Would you pay to get rid of ads on social media? TikTok is testing a new subscription service that offers and ad free experience. But will people be willing to pay to get rid of ads there. May King & Amanda discuss this topic with their friends on LinkedIn. They also talk about this week's internet winner, Canva, that just launched a rake of easy to use AI tools. And the internet loser... Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 9, 2023
43 min
Load more