The Experience Edge
The Experience Edge
Jochem van der Veer
Ep.10 - Transforming CX at Nissan - Jivesh Juneja
1 hour 3 minutes Posted Jan 29, 2025 at 7:00 am.
Introduction to Jivesh Juneja and His Expertise
Transitioning to Customer Journey Director at Nissan
Nissan’s Shift to Journey-Centric Transformation
Organizing Around the Try-Buy-Use Framework
Balancing Optimization and Innovation
Implementing Scaled Agile Framework (SAFe) for Customer Journeys
Aligning Teams Around Value Streams
Prioritization Through Journey Taxonomy
Quarterly Planning and Continuous Improvement Rituals
Measuring Success with Data and Metrics
Securing Executive Buy-In for Transformation
Lessons Learned from Journey Transformation
Shifting from Product-Centric to Customer-Centric Thinking
Lightning Round: Jivesh’s First, Last, Worst, and Best Journeys
Closing Remarks and Jivesh’s Contact Details
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Summary
In this episode of The Experience Edge, Jivesh Juneja, Customer Journey Director at Nissan, shares how he’s reshaped customer experience for over 500 million annual visitors.
Discover how Nissan shifted from product-centric to customer-focused strategies by streamlining operations with the Try, Buy, Use framework. They leveraged data to enhance customer journeys and identify "serious buyers."
Jivesh also shares practical advice on fostering innovation, building cross-functional teams, and driving measurable business outcomes.
Guest Bio 
Jivesh Juneja is a visionary business leader and technology enthusiast, currently spearheading innovation at Nissan Motor Corporation. With over a decade of expertise in digital product management and customer experience, he employs a data-driven approach to managing customer journeys. Notably, he has optimized digital platforms with over 80 million annual visitors and enhanced integration across all customer touchpoints.
Jivesh has a remarkable track record of leading large teams, managing high-stakes projects, and collaborating with senior stakeholders to deliver transformative results. It’s rare to have a journey director on the show whose expertise spans business development, omnichannel marketing, communication strategy, data analysis, and project management.
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